Associate/ Director, Digital Marketing & Communications

Full Time Job
Job Description

About ASCAP

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Job Overview

The Director of Digital Marketing and Communications will help develop, plan and implement branded programs and interactive campaigns with a particular focus on the ASCAP Licensing business. They will be responsible for making recommendations and executing strategic initiatives to drive growth and achieve goals as well as for tracking and analyzing performance. Including but not limited to search engine marketing, search engine optimization, paid-social, audience targeting and email marketing. This is an exciting opportunity for an individual who thrives in a fast-paced, dynamic environment with a mission to protect the works of music creators.

Responsibilities:

• Develop and execute digital marketing plans that align with business objectives and goals.
• Act as primary marketing lead for the ASCAP Licensing department; make recommendations and implement digital initiatives to brand-build, acquire and activate licensees.
• Manage the performance marketing budget, oversee day to day execution and channel optimization.
• Collaborate with the internal department on best practices for SEO content-strategy.
• Create and manage marketing reports and presentations for future quarterly campaign reviews
• Monitor, analyze and benchmark campaign results, advising on key performance indicators
• Oversee workflow for member onboarding email, including collaborating with the product team to ensure content is focused on relevant actions and brand initiatives.
• Partner with creative on marketing collateral, own the ad creative process from concept to routing for approvals to asset deliverables.
• Research and propose new marketing automation tools that can help streamline and reduce manual resource.

Qualifications:

• 5-8 years of experience in digital marketing (preferably B2C and B2B)
• Highly organized, detail and process oriented
• Proficiency with Google Analytics, paid-search, and paid-social
• Creative and analytical with excellent writing and communication skills
• Demonstrated experience with marketing automation platforms, content management systems and tools, reporting.
• Strong analytical skills, high interest in extracting attribution data and turning insights into actions
• Adaptable to a fast-paced environment
• Ability to build strong relationships and collaborate with cross-functional teams and outside agencies/vendors.
• Strategic, forward, and critical thinking leader with a keen ability to streamline for impact
• Exceptional written communication, presentation, and analytical skills
• Understands the importance of personalization and how to tailor communication for targeted audiences
• Excellent organizational and time management skills
• Strong ability to build consensus and drive cross-functional collaboration
• Shows foresight in anticipating problems and proactively generates workable solutions

Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:
• A choice of either network only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
• Vision plan that offers both in and out- of network provider options
• Immediate eligibility for 401(k) participation with an employer provided match
• An additional Employer paid retirement savings program regardless of your participation in the 401(k) Plan
• Generous time-off policy
• Health care and dependent care flexible spending accounts
• Short term disability Insurance / salary continuation and Long term disability insurance
• Company provided basic life and accidental death and dismemberment insurance
• Supplemental and dependent life insurance options

Please be aware that ASCAP is not a nut-free or other allergen-free workplace.

As a condition of employment, ASCAP requires all employees to be fully vaccinated (including a first booster, when eligible) against COVID-19. ASCAP will make reasonable accommodations for those who are unable to obtain a COVID-19 vaccination, where required by federal, state and local law, and in accordance with ASCAP's policies.

ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.