Social Media Manager

This is a Full Time Job

Job Purpose

The Arizona Diamondbacks are seeking a driven and creative-minded Manager, Social Media to help oversee the day-to-day activities of the club's social media accounts. The ideal candidate will have hands on social media experience with a professional sports organization, an understanding of emerging internet trends, and the ability to drive fan engagement and brand growth through innovative and effective social media campaigns. The role will report to the Director, Social Media.

Key Responsibilities:
• Help develop a comprehensive social media strategy and content calendar that reflects the organization's social media vision and priorities, overall brand objectives, and annual business plans
• Responsible for the day-to-day posting across all D-backs social platforms (X, Instagram, Facebook, TikTok, YouTube, etc.)
• Ideate and write engaging copy that is reflective of the D-backs brand and is consistent with our voice and creative standards
• Provide live coverage during D-backs home and road games, including Spring Training, and events
• Shoot, edit, and produce social-first content as needed for Instagram Reels, TikTok, and YouTube Shorts
• Work closely with business units (community, partnerships, ticketing, and marketing) to integrate their social media needs into content in a seamless and effective manner
• Collaborate with the content team to deliver engaging, high-quality content and develop editorial plans to further connect our brand and our players with our fans
• Monitor daily conversations online and respond to interactions to engage with the D-backs fanbase and foster a positive community online
• Use social listening tools to track, analyze, and report on the performance of social media posts, providing recommendations on future content and campaigns based on data
• Stay current with best practices, emerging technologies, and industry trends to integrate popular trends, memes, and new platforms into the organization's social media strategy

Qualifications:
• Bachelor's degree in marketing, communications, journalism, or a related field
• Passion for, deep knowledge of, and prior experience working in baseball is preferred
• Minimum two to three years managing a brand's social media platforms
• Possess strong communication skills, both written and verbal, and effectively work well with others in a collaborative manner
• Deep understanding of social media platforms, current social media trends, and fan engagement techniques
• Proficiency in the Adobe Creative Suite products, primarily Lightroom, Photoshop and Premiere
• Familiarity with Greenfly, Slate, and Sprout, Zoomph, or other analytics tools
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Maintain professional demeanor with a high degree of discretion, integrity, and accountability
• Flexibility with work schedule that includes weekdays, evenings, weekends, and holidays, to accommodate the baseball season and Arizona Diamondbacks Events & Entertainment productions