Digital Program Manager, Music Services

This is a Full Time Job

DESCRIPTION:

Your Role:
We are seeking a dynamic leader to oversee and manage the digital production teams at YourClassical and The Current. The Digital Program Manager will lead the development, execution, and evaluation of our digital content and platforms for the music brands at Minnesota Public Radio. As a member of the leadership team, you will drive innovation in digital content strategy, audience engagement, and platform growth for The Current, YourClassical, and a portfolio inclusive of newsletters, podcasts, social media, and on-demand content. This role is ideal for someone passionate about music, virtual communities, and with a background in digital platforms, products, and content strategy and production.

Work Location:
St. Paul, MN

Application Process:
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline:
Open until filled.

Your Responsibilities:
• Develop and implement a comprehensive digital strategy that aligns with the organization’s mission, values, and goals.
• Lead cross-functional collaboration between editorial, operations, fundraising, and marketing teams to ensure quality standards for digital initiatives.
• Identify trends, tools, and opportunities to grow digital reach and deepen audience engagement.
• Organize teams to create a high performing culture driven by creativity and accountability.
• Create and institute enterprise SOPs for social media content with a focus on audience growth and driving users to owned and operated platforms.
• Oversee digital content distribution across platforms including website, email, podcasts, streaming, in-app experiences, and social media.
• Manage project timelines, budgets, and performance metrics for digital initiatives.
• Supervise and mentor a team of producers and content creators.
• Evaluate and adopt digital tools and platforms to improve user experience, content delivery, and operational efficiency.
• Work with internal teams and third-party providers to maintain and evolve digital infrastructure, including CMS and analytics tools.
• Use analytics to inform decision-making, optimize content, and report on KPIs.
• Champion audience research that guides content strategy and platform choices.
• Collaborate with development and communications teams on digital fundraising campaigns and engagement.
• Build external partnerships with media outlets, vendors, and other non-profits to amplify reach and impact.

Required Education and Experience:
• 5 years of experience growing digital audiences, content strategy, and digital program management.

Required Skills, Knowledge, and Abilities:
• Proven leadership in a local media environment, with successful digital content development and execution.
• Strong understanding of digital trends and platforms (CMS, app, social media, analytics, podcasting, email tools).
• Excellent communication, collaboration, and project management skills.
• Passion for public media and serving diverse communities.

Preferred Skills and Experience:
• Experience with SEO, UX/UI principles, and web accessibility standards.
• A track record of growing audiences on social media platforms.
• Knowledge of fundraising platforms and donor engagement strategies.
• Background in storytelling, communications, digital marketing, or related field.
• Expertise in user-generated content and co-creation of content with localized communities.

Reporting To This Position:
• Digital Production Teams at YourClassical & The Current

Physical Demands and Working Conditions:
• Must be able to perform the essential duties.