User Acquisition Manager
Amazon
Santa Monica, CAThis was removed by the employer on 11/16/2018 12:32:00 PM PST
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Full Time Job
User Acquisition Manager
Ring is looking for a User Acquisition Manager to evolve our digital presence across paid and earned social media, blogs, email, and partners.
In this role, you will create and execute innovative, performance campaigns that accelerate user acquisition, activation, and retention for the Neighbors App. This is a unique opportunity to define the growth path for a network of millions of users across the world.
Responsibilities
• Create and execute a strategy to drive millions of installs and activations in the Neighbors app
• Define KPIs and effectively drive CPIs and CPNU down, while identifying channels with high retention and viral follow-on
• Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
• Develop, deploy, analyze and disseminate comprehensive reporting
• Drive day-to-day channel operations in tandem with assisting in the development of the channel's long-term strategy
• Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
• Stay current with Facebook, display, mobile and overall digital marketing best practices
• Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our mission
• Inspire, collaborate and propel external partners (Creative, Digital Agency, PR)
• Help with the optimization of the end-to-end customer experience, lead and customer conversion, and cost per lead analysis
BASIC QUALIFICATIONS
• 2 years of experience in digital marketing managing direct response campaigns related to mobile app installation
• 2 years of Facebook campaign management experience
• 1 year of experience with working with data sets and analyses
• Experience with Excel and data analysis
PREFERRED QUALIFICATIONS
• Experience in Gaming, Mobile and large scale Social App space
• Ability to quickly learn new technology platforms
• Self-starter, ambitious, creative, and a team player
Ring LLC is proud to be an equal opportunity employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation