Sr. Marketing Manager, Livestreaming
Amazon
Culver City, CAThis was removed by the employer on 8/11/2021 10:33:00 AM PST
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Full Time Job
Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune 500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.
The Amazon Music for Artists team operates at the intersection of artists and their fans. We are a start-up team that is heavily focused on innovation, and with our growth we are seeking an entrepreneurial, creative, and analytical Sr. Marketing Manager to lead all aspects of marketing for live streams. help conceive, build and launch new initiatives in our Merch businesses. This role is primarily responsible for driving awareness, discoverability, and tune-in of Amazon Music live streams. A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. The candidate must also have proven data analysis skills and success increasing customer discovery and adoption of new products, as well as be a passionate advocate for customers. You will have strong marketing, program management and stakeholder management skills, with the ability to work independently under time constraints to deliver results. Given the complexity of the role, it will also be important to be operationally strong – managing a large number of relationships, dependencies, and timelines across many teams.
In this role you will:
• Own the strategy, planning, and execution of marketing campaigns that drive tune-in for events
• Partner with ad sales teams to develop and sell sponsorship packages
• Create and implement testing frameworks, including A/B tests, to optimize creative and campaign targeting
• Partner with external artist teams to build out marketing plans that span across on-Amazon, off-Amazon, and social channels
• Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
• Use analytical insights to create actionable strategies that will help increase effectiveness against marketing goals
Qualifications
• 6 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• 6 years experience as a producer/production manager
• A proven track record of producing digital content, either as an independent consultant or within a production company, TV network and/or film studio
• Experience building strong working relationships with the creative community including on music artists, producers, writers, directors, and production partners
• Strong capability to manage a production budget and schedule
• Ability to adapt to a quickly changing, fast-paced environment
• Excellent written and verbal communication skills
• Knowledge and understanding of innovations in the music production and livestream industries