Sr. Content Marketing Manager - IMDB
Amazon
Santa Monica, CAThis was removed by the employer on 9/17/2019 8:32:00 PM PST
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Full Time Job
We're looking for a marketing specialist to join our growing team in Santa Monica, CA as a Sr. Content Marketing Manager. The ideal candidate is entrepreneurial, results-oriented, and can develop, execute, and evaluate content strategies for driving product awareness and engagement for IMDbPro. To do this, you will collect customer insights; test and execute against brand and marketing strategies; and create compelling and informative content across earned, owned, and paid channels.
The successful candidate will have experience in brand marketing and content development with a proven track record of using multiple marketing channels to drive awareness and engagement of a digital service or product. Keys to success include exceptional creative, communication, writing, and interpersonal skills along with a focus on details and a drive for improvement.
IMDb sits at the intersection of the entertainment, media, and technology markets inside the world's most innovative and consumer-centric company – Amazon.com. IMDb employees enjoy the benefits of working for Amazon with the autonomy of working on a small, nimble team.
Specific responsibilities include the following:
• Develop, execute, and evaluate content strategies for driving product awareness and member engagement
• Establish an editorial calendar and deliver relevant content (e.g. articles, blogs, site content, video)
• Continually raise the bar on development of compelling, data-driven story telling with a customer focus
• Partner cross-functionally with product, marketing, PR, and business intelligence to deliver accurate positioning of our products and solutions
• Optimize content for SEO and social channels while staying within brand voice, style, and tone
• Identify internal and research needs to support thought leadership, storytelling, and content programming
• Synthesize market intelligence & customer insights; be the expert on our customers, our competition, and the broader industry
• Own weekly metrics reviews and understand content adoption and performance
Membership on the IMDbPro team is a big opportunity for your work to be used by leading professionals in the entertainment industry. If you're up for the challenge, we'd love to speak with you
BASIC QUALIFICATIONS
• 5 years of marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience writing SQL
• Bachelor's degree
PREFERRED QUALIFICATIONS
• MBA is preferred
• 7 years content marketing and/or product marketing experience
• Strong written skills are crucial
• Editorial mindset with an ability to predict audience preferences
• Move easily between generating big, creative ideas and and driving ongoing process improvement
• Proven ability to thrive in an ambiguous environment; ability to think strategically and execute methodically
• Subscription, membership, or loyalty program experience
• B2B program experience
Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.