Senior Creative Marketing Manager
Amazon
Culver City, CAThis was removed by the employer on 9/10/2021 11:34:00 AM PST
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Full Time Job
Prime Video is seeking a highly motivated, results-oriented Sr. Creative Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Video's series and movies. You will lead the development of integrated communication plans and creative advertising to launch and sustain engagement for Amazon Originals, and guide cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership. As Sr. Creative Marketing Manager, you'll have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with executive producers and industry partners. As a mulitfacted leader, you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, creative, franchise manager and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.
Responsibilities:
• Lead and suppport overall global strategy for consumer marketing for Prime Video series and movies, including creation of goals, approach, positioning, brand management, creative development, and overall communication and engagement strategy
• Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Oversee long-lead creative development; provide creative direction and feedback to agency teams to ensure all is on brand and on strategy
• Work collaboratively with various international teams and stakeholders to ensure overall global success
• Align closely with research teams to lead priority consumer insight studies
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch
• Act as a leader and ''catalyst'' who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Oversee project budgets and work with team to track and forecast
• Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position
Qualifications
• 6 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Knowledge of the TV/entertainment landscape and/or streaming platforms
• Understanding of global marketing principles and customer engagement tactics
• Experience collaborating with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
• Experience guiding creative input, development and execution from concept to completion