Marketing Manager, Amazon Music

Full Time Job
This role will own the strategy and execution of podcast engagement initiatives across owned and operated channels. As the Marketing Manager, you are responsible for planning and executing enriching podcast customer experiences through effective use of owned & operated marketing channels. A successful candidate will have passion for engagement and retention marketing, continuous A/B testing and strong creative instincts. The ideal candidate will have the creativity to take our global podcast engagement strategy to the next level.

A day in the life
Our team is focused on building a personalized, curated, and seamless listening experience. We want to help our customers discover new podcasts, while also having access to their favorite content. We build systems that are distributed on a large scale, spanning our apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music and other digital content to customers in new and exciting ways that enhance their day-to-day lives.

Come innovate with the Amazon Music team!

About the hiring group
Imagine being part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every team member is critical in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, Amazon Music Free and so much more. Everyone on our team has a meaningful impact on product features, new directions in streaming and customer engagement.

Job responsibilities
• Serve as a cross-platform merchandising expert and drive execution of best practices and learnings.
• Continuous A/B testing of visual merchandising, including creative imagery, messaging and CTAs.
• Understand and create customer segmentation, cohorts and testing plans to optimize for customer engagement and retention.
• Establish and optimize reports and perform detailed analysis to drive insights to increase engagement across owned & operated marketing channels and campaigns.
• Obsess over customers and how they discover Amazon Music on the Amazon website and mobile app, Amazon devices and owned and operated entities.
• Makes recommendations to optimize navigation and product page funnels, based on metrics and industry best practices.
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data

Basic Qualifications:

• 7 years of marketing experience
• Experience using data and metrics to measure impact and determine improvements
• BA/BS required.
• 5 years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business.
• Proven track record of creating customer segmentation and executing testing plans.
• Experience managing, analyzing, and communicating relevant results upwards.
• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
• Experience managing large scale marketing programs
• A tenacious self-starter who can serve as a strong advocate for our customer and our business.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
• Highly organized and detail-oriented. Capable of handling multiple projects/campaigns at once amidst rapidly-changing priorities and comfortable dealing with ambiguity.
• Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs

Preferred Qualifications:

• Familiarity with SQL and data extraction
• Experience working in the digital streaming industry including a knowledge of current trends

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Qualifications

• Experience building, executing and scaling cross-functional marketing programs from concept to completion
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Understand and create customer segmentation, cohorts and testing plans to optimize for customer retention and engagement.
• Proactively request new analytics with our BI team. Establish and optimize reports and perform detailed analysis to drive insights to increase engagement.
• Obsess over customers and how they discover Amazon Music on the Amazon website and mobile app, Amazon devices and owned and operated entities.
• Proven track record of creating customer segmentation and executing testing plans.
• Experience managing, analyzing, and communicating relevant results upwards.
• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
• Experience managing large scale marketing programs
• A tenacious self-starter who can serve as a strong advocate for our customer and our business.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
• Highly organized and detail-oriented. Capable of handling multiple projects/campaigns at once amidst rapidly-changing priorities and comfortable dealing with ambiguity.
• Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs