Head Of Genre Marketing
Amazon
Culver City, CAThis was removed by the employer on 7/19/2021 5:33:00 PM PST
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Full Time Job
Core Responsibilities:
• Manage the planning process and calendar for high-impact artist marketing events that can drive awareness, consumption, and growth for Amazon Music.
• Work collaboratively with various business units to maximize artist campaigns.
• Create and own goals and performance metrics for artist marketing; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.
• Drive the development of cross-discipline plans by working closely with and gathering inputs from all internal global stakeholders.
• Identify goals and objectives for each event/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch; build workback schedules to support each deliverable.
• Act as a leader and ''catalyst'' who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this goal.
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.
• Present to leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for events.
• Responsible for budget reviews.
• Strong internal advocate for artists.
• Cultivate positive relationships with partners and relevant global stakeholders to forward our position.
Qualifications
• 9 years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Bachelor's Degree
• 7 years of marketing experience
• Experience driving direction and alignment with large cross-functional teams
• Experience managing teams
• Experience using Microsoft Excel to manipulate and analyze data
• Experience using data and metrics to measure impact and determine improvements