Creative Marketing Lead, Prime Video Sports
Amazon
Culver City, CAThis was removed by the employer on 8/17/2021 9:33:00 AM PST
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Full Time Job
Prime Video is seeking a highly motivated, results-oriented Senior Global Marketing Lead with a passion for developing high impact multi-media campaigns to launch our live sports offerings that reach millions of customers globally. You will be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Video's sports properties and original content. The ideal candidate will possess a passion for sports and strong organizational skills, find ways to innovate and create operational efficiencies across key marketing functions.
As a leader, you will own the development of integrated communication plans and creative advertising to launch and sustain engagement for live sports and guide cross functional teams to develop best-in-class integrated programs that drive awareness, conversation and viewership. In addition to launch-based marketing plans, you will develop long-term sports content roadmaps to keep fans engaged on multiple platforms, such as: music, publishing, digital media, live events, interactive experiences and consumer products.
The successful candidate will have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with global sports properties and industry partners. You must possess a blended balance of strategist, brand builder, project manager, creative visionary and partnership collaborator.
Critical to success will be relationship building and an ability to coordinate campaign roll-outs on a global scale. In addition to driving PV's more complex title strategies, you may oversee/manage other marketing managers, with responsibility for the successful campaign launches.
Key Responsibilities:
• Lead overall global strategy for consumer marketing for Prime Video sports, including creation of goals, approach, positioning, brand management, creative development, cross-functional franchise planning, and overall communication and engagement strategy
• Create operational efficiencies within sports to streamline communication, reduce asset development timelines and maintain fiscal responsibility
• Drive 360- campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Develop innovative franchise plans to keep audiences engaged during gaps in creative content releases
• Oversee creative development; provide creative direction and feedback to agency teams to ensure all elements are on brand and aligns with campaign and brand strategy
• Oversee and direct other marketing managers who will support and lead on certain titles, while maintaining accountability for those titles' success
• Work collaboratively with various international teams and stakeholders to ensure overall global success
• Align closely with research teams to lead priority consumer insight studies and track the customer journey
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch
• Act as a leader and ''catalyst'' who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Oversee project budgets and work with team to track and forecast
• Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position
Qualifications
• 9 years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• 9 years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership