Senior Product Marketing Manager, Content Marketing

This is a Full Time Job

Our team is seeking a strategic, customer-obsessed Product Marketing Manager to own the experimentation and CX optimization across key onboarding and early-lifecycle engagement flows. This role sits at the intersection of Product, Marketing, and CX, with a focus on converting content-led acquisition into sustained engagement and higher-value actions (e.g., repeat visits, app adoption, deeper feature usage, and retention).

This role will diagnose funnel performance and customer journeys, identify friction and drop-off, and drive a prioritized roadmap of experiments and experience improvements in partnership with Product, Engineering, Design/UX, Analytics, and Marketing. The ideal candidate combines strong analytical rigor with excellent written narratives, can define testable hypotheses with clear success metrics, and influence roadmap decisions across multiple teams. This is a highly cross-functional role requiring strong judgment, crisp communication, and the ability to build mechanisms that scale learnings into repeatable playbooks.

Key job responsibilities

* Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests
* Lead funnel and journey diagnostics (quant qual) to identify customer friction, drop-off drivers, and highest-leverage opportunities to reduce one-and-done behavior
* Develop customer-informed hypotheses that connect specific experience changes to measurable outcomes (repeat visits, activation, app downloads, engagement depth, retention)
* Influence product and CX roadmaps by translating insights into clear requirements, trade-offs, and expected impact; partner with PM/Eng/UX to ship improvements
* Recommend the right interventions across product UX, messaging, personalization, and lifecycle programs (email/push/in-app) to improve conversion and long-term value
* Author and drive alignment through narratives (e.g., working backwards docs/PRFAQs, strategy docs) to secure stakeholder buy-in and resourcing
* Establish operating mechanisms (e.g., weekly funnel review, experiment intake/prioritization, post-test readouts) to increase experiment velocity and scale wins
* Communicate results and drive action: synthesize experiment outcomes into actionable recommendations; ensure learnings are adopted across teams and reflected in future roadmaps
* Build a scalable learning system (playbooks, dashboards, and knowledge base) that accelerates downstream engagement optimization over time

Qualifications
• 8 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience creating and managing complex, cross-team project plans
• Knowledge of analytics tools and web traffic reporting
• Experience communicating results to senior leadership
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience using data and metrics to measure impact and determine improvements
• 6 years of product marketing, growth marketing, lifecycle or product management experience with demonstrated ownership of experimentation roadmaps and funnel optimization
• 5 years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses, success metrics, statistical rigor, and interpreting results
• Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize high-impact interventions
• Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
• Experience authoring strategy documents (e.g., PRFAQs, working backwards docs) that secure stakeholder alignment and drive resourcing decisions
• Demonstrated success translating customer insights into measurable business outcomes such as conversion rate improvement, retention lift, or engagement depth increases
• Experience driving Monthly Active Users (MAUs), engagement hours, or similar growth metrics at scale in competitive marketplace environments
• Experience partnering with Product, Engineering, UX/Design, and Analytics to ship experience improvements (not only campaigns)
• Bachelor's degree or equivalent experience