Partner Marketing Manager

This is a Full Time Job

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Are you passionate about music, entertainment, and building creative marketing campaigns with partners? Amazon Music is seeking a Partnership Marketing Manager to develop and execute marketing initiatives across various partnership categories. This role will work closely with internal teams and external partners to drive new audience growth and awareness for Amazon Music's products and services.

Key job responsibilities
• Lead end-to-end partnership marketing campaigns across multiple categories
• Develop and execute comprehensive marketing plans directly with partners, including content creation, promotional campaigns, and co-branded initiatives
• Build and maintain relationships with key partners while serving as their primary point of contact for marketing activities
• Drive improvements in brand health, customer acquisition, and retention through strategic partner programs
• Collaborate with internal teams to develop compelling partner marketing programs
• Create and manage GTM documents, tracking documents, and performance reports to ensure successful execution of partner programs
• Support operational excellence by establishing and improving team mechanisms and workflows
• Monitor partnership and campaign performance and optimize based on data-driven insights
• Manage ongoing cross-partner and cross-territory programs and projects assigned by leadership
• Contribute to department wide quarterly and annual marketing planning processes and meetings
• Maintain the editorial calendar, including consolidating content priorities to share across partners
• Team point of contact for creative refreshes, partner portal management, pitch deck template refreshes and maintenance, and promotion support across partners as needed

A day in the life
For someone to be successful in this role, they need to embody the following:

Creative Problem Solver: They must be an innovative marketer with proven experience in partnership marketing and campaign management, able to think outside the box to develop unique solutions that benefit both Amazon Music and our partners while delighting customers.
Data-Driven Decision Maker: They should have a natural curiosity for analytics and metrics, with the ability to translate complex data into actionable insights and compelling narratives that influence stakeholders and drive strategic decisions.
Partnership Leader: They develop comprehensive go-to-market plans with partners, and drive program execution from initial pitch through launch. They manage stakeholder expectations across multiple teams, and ensures marketing deliverables align with both business objectives and technical requirements.
Relationship Builder: They must excel at fostering and maintaining relationships across all levels, from external partners to internal stakeholders, demonstrating exceptional communication skills and the ability to influence.
Results Oriented: They need to be someone who takes ownership and drives initiatives from concept to completion, maintaining high standards while operating with agility in a fast-paced environment. This includes effectively prioritizing multiple workstreams while consistently delivering measurable impact.

About the team
The Business Development and Partner Marketing team at Amazon Music is dedicated to making music discovery and engagement possible for customers anywhere, anytime. We're pioneering new ways for customers to experience music through strategic partnerships across multiple verticals; from speaker and car manufacturers to innovative collaborations in social, sports, generative AI, and live entertainment.

Qualifications
* Bachelor's degree or equivalent experience of 4 yrs in related field
* Minimum of 6 yrs of experience in partner marketing, brand partnerships, strategic partnerships or related field
* Proven track record of developing and executing successful marketing campaigns with partners
* Effective Project management skills with ability to manage multiple projects simultaneously
* Experience using data analytics to measure campaign effectiveness, drive optimization, and to develop strategies
* Demonstrated ability to work cross-functionally and build strong relationships