Marketing Manager Merchandising

This is a Full Time Job

Marketing Manager Merchandising , Amazon Music

About Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

In this role as Marketing Manager you will be responsible for defining strategy, planning and execution of site merchandising tactics on Amazon.com to drive customer growth for Amazon Music. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You will play a crucial role in optimizing marketing placements, enhancing brand presence, and driving conversions to acquire and engage customers. You are a data-driven marketer and a leader who's particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.

Key job responsibilities
* Serve as a cross-platform merchandising expert and drive global execution of best practices and learnings. Lead growth strategy for Amazon Music through on-site Amazon.com placements.
* Continuous A/B testing of visual merchandising, including creative imagery, messaging and CTAs.
* Lead the coordination, testing strategy, and launch of global merchandising placements during high-velocity retail events (HVE), such as Prime Day, Prime Big Deals Day, Black Friday/Cyber Monday.
* Drive personalization and experimentation roadmap on Amazon.com working with Product, BI and Amazon partner teams to delight customers with recommendations on latest releases, playlist, podcasts, livestreams and more. Drive platform features and tooling optimizations.
* Understand and create customer segmentation, cohorts and testing plans to optimize for Amazon Music growth and drive high value actions.
* Proactively drive measurement and learning framework with BI and Metrics teams. Establish and optimize reports and perform detailed analysis to drive conversion rates.
* Obsess over customers and how they discover Amazon Music on Amazon.com and mobile app, Amazon devices and owned and operated entities.
* Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership

Qualifications

• 3 years of marketing experience
• 3 years of digital marketing experience with consumer facing brands, including integrated campaign management, customer acquisition, content marketing, marketing experimentation, product marketing and/or channel marketing.
• Strong analytical and quantitative skills.
• Experience using data and metrics to measure impact and determine improvements
• BA/BS degree or equivalent work experience.
• Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.