Senior Social Media & Creator Marketing Manager

This is a Full Time Job

Senior Social & Creator Marketing Manager - Partnerships and Amplification, Amazon

We are seeking an experienced Senior Social & Creator Marketing Manager to lead the planning for boosting initiatives across organic social marketing and creator partnerships. This position will play a crucial role in developing comprehensive campaign boosting strategies and creating data-driven insights to drive social growth. The role will also support broader social analytics initiatives to provide comprehensive performance insights across paid and organic social channels.

Key job responsibilities
• Lead end-to-end paid boosting strategy across social platforms and creator marketing initiatives
• Partner with Prime Video & Amazon MGM Studios Media & Launch teams to execute media spends and develop actionable insights
• Oversee paid boosting strategy and execution for owned social channels across brand and studios titles
• Manage paid boosting initiatives for creator partnerships
• Partner with title leads to develop and maintain partnership strategies with social publishers, including both paid and organic opportunities
• Establish and maintain quarter-over-quarter goals, providing regular feedback to brand and title teams
• Create and implement global campaign boosting playbooks and best practices
• Optimize investment levels across boosting campaigns and channels (e.g. Meta, TikTok, YouTube, X, Reddit, Pinterest, Snap, Discord)
• Build and manage relationships with key stakeholders across title and brand teams
• Drive continuous improvement through data analysis and performance optimization
• Support social & creator analytics reporting and insights generation across paid and organic channels
• Contribute to the development and maintenance of comprehensive social performance dashboards
• Collaborate with the Senior Social Analytics Manager to ensure alignment in measurement frameworks and reporting methodologies
• Assist in synthesizing cross-channel social insights for stakeholder presentations

Qualifications
• 6 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 4 years in paid social media or creator marketing
• Direct experience with social media advertising platforms (e.g. Meta Business Suite, TikTok Ads Manager, Twitter Ads, etc.)
• Experience building and scaling cross-functional marketing programs across social and creator initiatives
• Proficiency in social analytics platforms (e.g., Sprinklr, Hootsuite, Later) and social listening tools
• Experience presenting social media campaign results and ROI analysis to senior leadership