Senior Researcher, Consumer Insights Film

This is a Full Time Job

As a key member of our research team, you will drive comprehensive research initiatives for theatrical releases, providing critical insights that shape both our films and their marketing campaigns.

This role offers an exceptional chance to get in on the ground floor of our expanding studio, where you will have significant impact on building and refining our research frameworks. You'll execute end-to-end research programs spanning production screenings, ad testing, campaign strategy development, competitive analysis, and tracking.

Working closely with marketing leadership, you will translate research insights into actionable recommendations that drive decision-making across our theatrical campaigns. Your expertise will be essential in understanding audience preferences, optimizing marketing effectiveness, and contributing to the success of our theatrical releases.

Key job responsibilities
• Contribute to end-to-end research initiatives for theatrical releases, working with a primary research lead and insights partner
• Design and implement comprehensive research programs across the theatrical lifecycle including concept testing, research screenings, ad testing, tracking, and exit surveys
• Apply innovative research methodologies and frameworks to address evolving business needs and enhance audience understanding
• Partner with marketing colleagues to provide data-driven recommendations that inform campaign decisions
• Collaborate cross-functionally with Creative, Media, Digital, Publicity and other marketing teams to ensure research insights are integrated into campaign development
• Analyze historical performance data, competitive intelligence, and industry research to identify emerging trends and opportunities
• Manage relationships with research vendors and agency partners, ensuring quality execution and cost efficiency
• Contribute to best practices and knowledge sharing across the broader research organization
• Manage multiple research projects simultaneously across different theatrical titles
• Present research findings and recommendations to leadership with clarity and impact

Qualifications
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams