Senior Marketing Lead, Series Marketing

This is a Full Time Job

Senior Lead, Series Marketing, Amazon

Senior Lead, Series Marketing, Amazon Mgm Studios

Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Senior Marketing Lead to develop and execute high-impact global marketing campaigns that drive single-title viewership and engagement, bring new customers to Prime, and lift overall brand affinity. You'll be responsible for owning end-to-end consumer campaign strategy on- and off-Amazon that builds awareness, deepens engagement, and drives measurable business outcomes for Prime Original Series. You will set the strategic vision for integrated go-to-market plans across titles, and lead cross-functional and cross-organizational teams to develop best-in-class programs that drive viewership, customer acquisition, and brand differentiation.

As a Senior Marketing Lead, you'll have a proven track record of driving significantly complex initiatives with broad cross-organizational impact. You will operate with full autonomy to set roadmaps, goals, and strategy - influencing cross-organization and partner teams' metrics and goals. You possess a blended balance of strategist, brand builder, creative visionary, project leader, producer, industry expert, franchise architect, and analyst. Critical to success will be senior-level relationship building, industry influence, and the ability to orchestrate campaign rollouts on a global scale.

Key job responsibilities
• Own and drive overall global strategy for consumer marketing across a portfolio of Prime Original Series, including vision-setting, goals, positioning, and overall communication and engagement frameworks
• Lead 360 campaign planning and execution across all channels (e.g., social, digital, Amazon owned channels, TV, in-theater, print, out-of-home, and PR) with accountability for cross-organizational alignment and impact
• Set strategic direction with creators, showrunners, producers, and international teams to ensure global campaign coherence and maximize cross-market performance
• Drive consumer insight strategy in partnership with research teams; translate insights into actionable campaign frameworks that influence broader organizational priorities
• Own goals, performance metrics, and business outcomes for campaigns; establish mechanisms for continuous optimization and deliver measurable results in viewership lift, customer acquisition, engagement, and brand affinity
• Serve as a senior leader and strategic catalyst who inspires cross-functional and cross-organizational teams to deliver bar-raising, best-in-class ideas and plans at global scale - removing barriers and elevating the standard of work
• Develop and champion bold strategic ideas; secure executive buy-in and drive efficient implementation at scale across multiple stakeholder groups
• Establish measurement frameworks against internal and external benchmarks; drive continuous improvement and innovation in campaign effectiveness
• Present to senior leadership regularly on strategic direction, key metrics, and portfolio performance; set mechanisms to operationalize timely global status updates across titles and verticals
• Cultivate and leverage senior-level relationships with talent, executive producers, agencies, external studios, and other global stakeholders to advance strategic positioning and campaign excellence

Qualifications
• 9 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements
• Knowledge of the television and media industry
• Experience in the entertainment industry
• Experience working and communicating with creative talent (e.g. showrunners, EPs, directors, etc.)