Senior Lead, Promotions and Brand Partnerships

Senior Promotions Lead, Amazon

The Senior Lead, Promotions and Brand Partnerships is responsible for spearheading co-branded partnership strategy and execution for Amazon MGM Studios Originals and theatrical releases on a selection of titles. This role serves as the critical bridge between creative storytelling and commercial opportunity, translating title IP into compelling partnership programs that drive both Studios marketing objectives and Amazon Ads revenue. The Senior Lead drives integrated go-to-market strategy across Studios Marketing, Amazon Ads, and Consumer Products teams, securing significant marketing value through strategic brand partnerships.

Key job responsibilities
Strategic Partnership Development & Execution
- Lead end-to-end partnership strategy for tentpole and priority titles, from production to early-stage concepting through co-branded campaign execution
- Identify, pitch, negotiate, and execute comprehensive co-branded partnerships that combine advertising, promotional, and experiential elements
- Drive partnership deals that deliver measurable EMV (Estimated Marketing Value) and incremental revenue to Amazon Ads
- Build and maintain relationships with creators, producers, and studio development teams to ensure partnership strategies align with creative vision and secure buy-in on co-branded initiatives

Integrated Go-to-Market Planning & Cross-Functional Leadership
- Own the unified Go-To-Market planning process on a selection of titles that aligns Studios Promotions, Amazon Ads, and Consumer Products teams around single, integrated co-branded deals
- Lead collaborative strategy sessions with Ads Sales, title marketing teams, and studio stakeholders to ensure alignment on partnership strategy, category targets, and outreach plans
- Develop sales materials that translate title IP into compelling partnership opportunities for Ads teams and brand partners
- Generate insights and recommendations that inform and intersect brand partnerships as a key pillar for the Studios marketing strategy

Campaign Development & Delivery
- Conceive and execute best-in-class 360-degree co-branded campaigns that span sponsorships, custom content, experiential activations, influencer programs, and strategic event integrations
- Generate added value for Amazon MGM titles as well as valued advertisers through culturally relevant, bespoke programs
- Ensure all campaigns align with creator vision while meeting advertiser KPIs and maintaining brand and Studios reputation

Qualifications
- 10 years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Bachelor's degree
- Experience leading complex, multi-stakeholder negotiations and deal structures