FAST/Linear Marketing Manager

This is a Full Time Job

We're seeking a seasoned FAST/Linear Marketing Manager to join our embedded team supporting one of the world's most innovative tech and entertainment companies. In this role, you'll drive marketing and programming strategy for a high-profile, 24/7 linear streaming channel. You'll coordinate media placements, develop promo schedules, and analyze campaign performance to help grow and engage the channel's audience across digital and connected TV platforms.

This role is on-site in NYC.

Job Responsibilities:
Work with programming and marketing to create programming blocks, both regular and seasonal
Create marketing asset requests in Airtable
Traffic and schedule promos and menu cards into daily schedules in CMS
Create and maintain internal calendar with partner editorial dates as well as programming stunt/blocks and HVE's for planning purposes
Own and develop marketing placement strategies for a 24/7 Linear Channel, while delivering against key performance indicators with measurable results
Develop and present to leadership team messaging and positioning frameworks outlining priorities and communication goals
Maintain firm grasp of competitive trends to identify and assess opportunities
Experience managing media relationships and pitching stories to the media.
Establish partnerships and relationships with Internal Amazon Teams and external agents to bring strategic concepts to life
Identify and Negotiate placements with external partners to create tactical, targeted media campaigns.
Maximize budgets through optimizing media schedules based on KPIs (eg. budgetary, impressions, viewers)
Develop and fine-tune digital marketing strategies to exceed performance goals and drive measurable results.
Keep leadership and team members informed on campaign performance and key insights.
Analyze, track, and report campaign results on a daily/weekly basis.
Drive go-to-market strategies and plans for new products and features to drive adoption

Required Qualifications and Experience:
5+ years of digital marketing experience with a focus on strategy, execution, and adoption of new technologies
3+ years of recent professional communications or public relations experience
Ability to thrive in a collaborative environment and is willing to roll up their sleeves to get the job done
Curiosity and bias for action looking for, proposing, and testing new advertising levers and formats
Experience in analyzing and creating meaningful action items using set data (SQL, Tableau, QuickSight)
Strong background in KPI-driven marketing, analytics, and optimization.
A track record of creating targeting segmentation experiments to guide needed next steps for the business
Must be comfortable and thrive in ambiguity and excited to adapt to changing business needs
Ability to balance high-level strategy with hands-on execution
Experience working within cross-functional teams to execute cohesive marketing campaigns.
Detail-oriented and ability to handle multiple projects simultaneously
Ability to multitask and work under pressure to meet the deadlines outlined for a particular project.
Experience editing social content, shortform posts. Familiarity with Adobe Suite.
Ability to work on-site in NYC.

Preferred Qualifications and Experience:
3+ years TV media buying experience from a digital agency or in house media buying rol
Understanding of basic Media Math principles including Gross to Net calculation, CPO (Cost per Order), CPM etc.
Experience speaking with and negotiation rates with TV networks
Experience developing social campaigns and working with creators/influencers
Has deep relationships within the digital media space, including industry publications