Writer/Producer - Branded Entertainment & Integrated Marketi
A+E Networks
New York, NYThis was removed by the employer on 10/19/2015 9:34:00 AM PST
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Full Time Job
Position Summary
Goal:
• Leverage History and male AEN brands, properties and platforms to drive Ad Sales revenue while consistently delivering value for our clients and entertainment for our viewers.
Core Responsibilities:
• Branded Entertainment initiatives > Ideation, pitch, create, execute on-air creative (Custom Vignettes, Movie Studio Stunt tie ins, Tentpole event promotions, Stunt promotion). Supervise outside vendors from pitch to completion. Supervise internal producers and editors on a project-to-project basis. Supervise custom shoots. Own and oversee multiple sales partnership categories.
• Innovation> Continually develop new franchises, new opportunities to create richer packages for current clients and to attract new business.
• Integration> Leverage branded entertainment synergy across multiple platforms. Participate in Cross-Network strategy, Digital strategy including ideation and creation
• Ideation > Lead RFP (Request for Proposal) ideation sessions. Suggest ways to accomplish client RFP goals without sacrificing the integrity of the network brands. Be a strategic thinker and apply network promotional initiatives to ideation generation. Be a brand champion for the network. Be the voice for the brand during ideation meetings and when drafting thought starters.
• Communication > Stay informed with attendance of weekly On-Air Marketing production staff meetings. Communicate brand expectations while providing creative solutions to client concerns/feedback. Update on-air grid and present project status notes for weekly branded entertainment status meetings.
• Teamwork > Work closely with the Senior Producers, Creative Directors, Programmers and Legal on all projects to ensure brand voice is present as well as manage brand expectations for all Integrated Ad-Sales content.
• Account > Partner with Ad-Sales: Production Manager, Partnership Manager and Coordinator on funding for all current and future projects. Consider vendor/producer assignments based on: budgets, production calendars, client expectations and workflow.
Required Experience:
Requirements:
• A minimum of three years' experience in Branded Entertainment/Integrated Marketing or related field.
• Extensive production and post-production experience.
• Exemplary writing, communication and leadership skills.
• Must be well organized, capable of handling several projects simultaneously, have the ability to work independently under pressure and tight deadlines, and possess excellent intrapersonal skills.
• Must display a commitment to excellence and to on-going education in Branded Entertainment and to the mastery of his/her craft.
Required Education:
Bachelor's degree or higher in Communications/Advertising/Marketing/Video/Film
Production or related field is preferred.