Vice President of Event Sponsorship and Activation

This is a Full Time Job

VP, Event Sponsorship and Activation - Media Solutions (Hybrid Options Available)

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story

Job Description
THE ROLE:

The Vice President, Event Sponsorships and Activation is responsible for building and leading A+E Global Media's sponsorship business across its growing portfolio of live events, experiences, and integrated media offerings. This executive will drive sponsorship revenue by developing sponsorship strategies and strategic partnerships that leverage A+E's premium brands, content, audiences, and live experiences. There is opportunity to provide your expertise to lead, modify and formulate A+E events and its future. This role will establish the sponsorship strategy, partnering within the sales division, and oversee the full sponsorship lifecycle—from packaging and business development to account growth and activation. Success requires an entrepreneurial commercial leader who can build a business, inspire teams, cultivate executive relationships, and position A+E as a premier partner for marketers seeking integrated, cross-platform sponsorship opportunities.

MORE ABOUT WHAT YOU'LL DO:

Build the Sponsorship Business
• Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
• Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization with Revenue Management and Sr Sales Leadership.
• Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in partnership with others within the Sales Division and other Divisions (ex: marketing, programming, PR)
• Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
• Build a sustainable pipeline of new business while expanding long-term strategic partnerships.

Drive Revenue Growth
• Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
• Personally manage executive-level client relationships and key partnership negotiations.
• Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
• Establish disciplined forecasting, pipeline management, and sales performance metrics.
• Consistently achieve and exceed annual sponsorship revenue goals.

Lead with Innovation
• Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
• Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
• Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
• Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.

Build Strong Client Relationships
• Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
• Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
• Lead executive business reviews and long-term partnership planning with key sponsors.
• Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.

Build and Lead a High-Performing Team
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
• Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.
• With success there may be an opportunity to recruit, develop, and lead a best-in-class sponsorship sales organization.

SUCCESS IN THIS ROLE LOOKS LIKE:
• Builds a scalable sponsorship business that becomes a meaningful revenue driver for A+E Global Media.
• Develops long-term strategic partnerships with leading brands and agencies.
• Creates innovative sponsorship solutions that integrate live events, content, and media platforms.
• Builds and develops a high-performing sponsorship organization focused on growth, collaboration, and client success.
• Positions A+E Global Media as a preferred partner for marketers seeking premium live experiences and cross-platform brand partnerships.

BASIC QUALIFICATIONS:
• 10+ years of experience in sponsorship sales, brand partnerships, integrated marketing, media sales, or live event commercialization.
• 7+ years of leadership experience managing high-performing sales organizations.
• Ability to travel as needed
• At least 7+ years of demonstrated success generating multi-million-dollar sponsorship revenue through consultative, strategic selling.
• Prior experience building and scaling sponsorship or partnership businesses.
• Can bring a strong network of senior marketing executives, agency leaders, and brand decision-makers.
• At least 5+ years of experience developing integrated sponsorship programs across live events, digital media, branded content, social platforms, and experiential marketing.

THE IDEAL CANDIDATE WILL HAVE:
• Exceptional executive presence, communication, presentation, and negotiation skills.
• Strategic thinking with strong financial acumen and experience managing revenue forecasting and business planning.
• Entrepreneurial mindset and leadership style with the ability to build processes, inspire teams, and drive organizational growth.
• Strong collaboration skills and a solutions-oriented style, who thrives in a fast-paced, ambiguous environment.
• A passion for innovation, relationship building, and delivering exceptional client experiences.

This role requires 2 days a week in our NYC offices. With occasional visits to our Stamford, CT office, in addition to necessary client travel.