Vice President of Audience Innovation

This is a Full Time Job

DESCRIPTION:

VP, Audience Innovation (Hybrid Options Available)
Work Locations:
With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid, or full-time in-office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes:
• California
• Connecticut
• Florida
• Georgia
• Illinois
• Indiana
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Nevada
• New Hampshire
• New Jersey
• New York
• North Carolina
• Oregon
• South Carolina
• South Dakota
• Texas
• West Virginia
• Wisconsin
• Wyoming.

Job Description

THE ROLE:
The Vice President, Audience Innovation holds a pivotal leadership role, steering the company's advanced advertising initiatives. This position is central to integrating data-driven strategies with client-focused solutions, ensuring A+E Global Media's advertising offerings remain at the industry's forefront.

MORE ABOUT WHAT YOU'LL DO:

Strategic Leadership & Product Development
• Define and manage the technical product roadmap for the Precision & Performance platform, ensuring it leads in innovation, targeting, and effectiveness measurement while achieving revenue growth targets.
• Oversee all aspects of the product lifecycle, from vision and roadmap to delivery and ongoing management, ensuring scalability to meet the needs of clients and partners.

Sales Strategy & Client Engagement
• Develop and implement comprehensive sales strategies aligned with company goals to drive revenue growth.
• Cultivate and manage relationships with high-value clients, including agencies and advertisers, to boost retention and customer lifetime value.
• Lead requests and priorities for Precision/Performance pitch proposals, assessing the best strategy to pitch clients based on verticals/categories.

Cross-Functional Collaboration
• Collaborate with internal teams, including Research, Operations, and Marketing, to ensure cohesive strategy execution and product development.
• Educate internal teams in the Media Solutions environment, common practices, vertical differences, product needs, and operations processes.

Performance Monitoring & Reporting
• Implement tools and processes to track key performance indicators (KPIs), forecast performance, and make data-driven decisions.
• Provide regular reporting to the Audience Innovation executive team and Media Solutions management on client progress, key questions, and Precision evolution.

Market Representation & Thought Leadership
• Represent A+E at industry events and conferences, building strategic partnerships and elevating the company's reputation among key stakeholders.
• Stay abreast of industry trends and innovations to inform product development and sales strategies.

Basic Requirements:
• At least 10 years of experience in media, advertising, or ad tech.
• At least 5 years in a leadership role overseeing advanced advertising solutions.
• At least 3 years in a formal people manager role.

The Ideal Candidate will Have:
• Deep industry relationships to leverage.
• Experience in-house, at an agency, or a vendor.
• Experience working directly with agencies, brands, and advanced advertising platforms.
• Demonstrated success.