Summer Paid Intern - Digital Audience Development
A+E Networks
New York, NYThis was removed by the employer on 3/17/2020 11:38:00 AM PST
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Full Time Paid Internship
What will the intern do in this role?
With specific focus on HISTORY, A&E, Lifetime and Biography brands, this individual will assist in working with internal teams and external partners to identify and execute marketing campaigns cross-brand to grow and retain audiences across our digital platforms. He or she will be responsible for assisting in creating marketing plans, creative briefs, drafting copy, and analyzing reporting for each of our campaigns. This individual will also help to write push notifications driving audiences to watch shows across our mobile apps. He or she will also assist in acquiring new users and retaining current subscribers for our two subscription video on demand products – SVOD – HISTORY Vault and Lifetime Movie Club.
In addition to the above day-to-day tasks, this individual will be asked to conduct a competitive research project to present to all internal partners at the end of the summer. He or she will be asked to identify and analyze our competitors' presence within the app stores (Apple & Google Play), compile his or her findings in a presentation, and provide recommendations on how we should change/adapt our apps to stay competitive in an ever-changing marketplace.