Sr. Manager / Manager Social Video Analytics
A+E Networks
New York, NYThis was removed by the employer on 3/13/2019 10:38:00 AM PST
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Full Time Job
''THE DIVISON'S STORY
Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of ''art and science.'' We spend much of our time looking back at performance - and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.
THE ROLE: MGR/SR MGR, Social Video Analytics
The role provides a unique opportunity to work across brands and across social networks, including YouTube, Facebook, Twitter, Snapchat, and others. The Manager/Sr Manager should have knowledge of the social data ecosystem, including native reporting platforms and 3rd party tools. This role will work to better utilize A E Networks' social data, provide insights, and create best practices for maximizing revenue, informing content development, and uncovering opportunities for growth. The role will also monitor industry trends, and bring innovative perspectives to support the division's thought-leadership initiatives.
Responsibilities:
• Produce data-driven insights to inform A E Networks' social monetization strategies
• Identify opportunities from existing archive of digital content to maximize revenue on social (mainly on YouTube and Facebook, but also including Twitter, Snapchat, and Dailymotion)
• Integrate data and insights into digital content development process to help guide the video monetization team's strategy, creative, and best practices
• Create and maintain regular reporting to track video content performance across social channels, and provide recommendations to maximize revenue and ensure positive ROI
• Work closely with digital analytics team to identify trends in viewership on social vs. A E website
• Manage data sources, and come up with innovative methods of creating efficiencies in reporting, democratizing data throughout org, and connecting disparate datasets
• Stay informed of marketing and programming strategies to ensure digital content is supporting linear
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A E Networks core asset, its content.
YOUR STORY: [ BEHAVIORS] (what you need to have)
• Minimum 5-8 years of analytics/insights work experience in social media
• Must be passionate about a quickly-evolving digital and social media environment
• Strong knowledge of social media platforms, including the nuances of video and creative performances, and monetization
• Must be comfortable working with large amounts of data in a data-intensive environment
• Analytical mindset with advanced-level skills with MS Excel
• Experience with social measurement platforms including but not limited to YouTube Analytics, Facebook Insights, ListenFirst, Adobe Analytics, etc.
• Experience with Domo or similar business intelligence tool a plus
• Bachelor's Degree preferably in a quantitative discipline such as Mathematics, Statistics or Economics
• Strong communication, presentation, and time-management skills
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.