Sr. Director / VP, Cultural Insights
A+E Networks
New York, NYThis was removed by the employer on 12/18/2019 7:38:00 AM PST
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Full Time Job
A+E Networks Insights Group: Audience + Brand is seeking a talented, passionate candidate who can bring an entrepreneurial spirit to the world of research. You must thrive in team environments, love being constantly challenged, continuously create and reinvent stories that bring information to life, and lastly provide actionable insights to help grow the A+E business.
MORE ABOUT WHAT YOU'LL DO:
• Must possess the unique ability to transform cultural and social trends into actionable marketing, targeting, and brand strategies.
• Imperative that the individual understands the subtleties that influence values, attitudes and behavior among key segments of the population.
• Critically important to tether mega, macro, and micro trends to consumer appetite for content across platforms, and how marketing campaigns are received.
• Immersion in the plethora of subcultural currents that comprise our complex and diverse modern communications is paramount.
• Intimate knowledge of and/or experience in the media industry is expected.
• Manage entire studies including design, data analysis and presentation. Understand when to organize key stakeholders and who to include.
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY: [+BEHAVIORS] (what you need to have)
• Experience building a business practice, both in the creation of standardized deliverables and integration within existing frameworks.
• Strong understanding of the STEEP structure as well as macro trends that affect the media business and consumer behavior.
• Communication and presentation skills are imperative; must excel at narrative development, having a holistic perspective, providing concise/actionable insights, and translating complex information to a non-research audience.
• Experience building business cases using publicly available data (e.g. Pew, Census) including plotting and charting multiple data sets.
• Must be comfortable and have experience working with data. Sound primary quantitative background is welcome. Should possess a solid understanding of qualitative research procedures (e.g. ethnography, focus groups).
• Possesses strong problem-solving skills with the ability to explain the logic behind their solutions in a clear and concise manner.
• Excellent written and verbal communication skills, including ability to present insights and recommendations persuasively, in a compelling, easy to understand manner.
• Demonstrated success in and enjoys working in an entrepreneurial environment, which involves high levels of collaboration and teamwork.
• Self-motivated and proactive with incredible attention to detail.
• Excellent Project Management skills are essential.
• Bachelor's degree; masters or graduate degree desirable.
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.