Manager, Portfolio Analytics
A+E Networks
New York, NYThis was removed by the employer on 9/10/2019 6:38:00 AM PST
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Full Time Job
''THE DIVISON'S STORY
Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of ''art and science.'' We spend much of our time looking back at performance - and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.
THE ROLE: Manager, Portfolio Analytics
The Portfolio Analytics team is responsible for three primary areas:
• Assessing global A+E portfolio performance
• Supporting A+E content sales to drive revenue
• Performing external analyses and forecasts
A Vice President leads the team of three, which includes a Director and Analyst.
• Assess global A+E portfolio performance
• Content mix and consumption
• Run ideal content mix models that consider ROI, brand, and ratings taking into consideration cost of content, revenue generated by the content and impact on brand equity. Calculate and track ROI of content globally
• Collect and normalize global video consumption of A+E content to determine holistic audiences
• Competitive ecosystem
• Track A+E's share of the audience, position in the marketplace vs competitive set (e.g., number of top 10 shows in all of cable, in all of television, etc.)
• Synthesize the impact on A+E's traditional C3 delivery from A+E content distribution across all platforms (broadcast and cable syndication, SVOD, AVOD)
• Capture and forecast A+E corporate viewership and brand stories with best competitive context across A+E for corporate PR and finance teams
• Support the A+E content sales process
• Determine demand for content among new distributors (e.g., Pluto)
• Support the sales pitch process and collateral
• Test content with potential buyers (e.g., Hulu)
• Perform external analyses and support forecasting
• Forecast and contextualize industry trends such as overall media consumption across platforms, cable subscription trends, and technology and their impact on A+E core business
• How people are spending their time
• Genre trends that are impacting the business
• Modelling
• Average consumption by minute among OTT competitors (e.g., Netflix)
• Impact of non-traditional distributors on the industry
• Strategies
• Develop proactive off-net syndication strategy
• Help identify potential revenue streams from DTC products and services
• Thought leadership
Write and present white papers and positions regarding industry trends
MORE ABOUT WHAT YOU'LL DO:
• Build strategic partnerships with research and business colleagues (finance, PR, revenue management, international, etc.)
• Navigate multiple data sources, including Nielsen, Inscape, set-top-box data, etc.
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.