Manager, Distribution and Digital Content Licensing Research
A+E Networks
New York, NYThis was removed by the employer on 12/3/2019 7:38:00 AM PST
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Full Time Job
THE ROLE: Manager, Distribution and Digital Content Licensing Research
Oversee reporting and analysis for A+E Networks' Subscription Video on Demand (SVOD) products – currently Lifetime Movie Club and HISTORY Vault and FAST Channels. This person will span both Owned & Operated and content distribution platforms and aggregate data and insights across platforms for both SVOD and Advertising Video on Demand (AVOD) platforms. This person will have the opportunity to work with different data sets including content usage, product usage, and consumer behaviors across multiple SVOD & AVOD Platforms. S/he will be working in a new dynamic business, FAST Channels, that is a strategic growth opportunity for A+E.
PRIMARY DUTIES
• Develop and maintain monthly reporting to identify trends, opportunities and areas of risk
• Identify methods to aggregate data from disparate platforms to develop actionable insights
• Aggregate usage data across platforms and identify top / bottom performing titles to help drive content strategy and recommendations
• Work across multiple reporting platforms including Adobe Analytics (Omniture), Tableau, AVOD/SVOD Dashboards.
• Analyze performance & revenue of AVOD partners and partner with Digital Licensing team to optimize future efforts
• Analyze performance of SVOD marketing campaigns and partner with Marketing team to optimize future efforts based on data
• Field ad hoc requests, present findings and proactively deliver recommendations to inform strategic decision making.
• Evangelize the benefits of data-driven decision-making across the organization, educating key stakeholders about data trends in AVOD/SVOD businesses
• Monitor AVOD/SVOD industry trends to bring innovative perspectives to support the division's thought-leadership initiatives.
• Ad-hoc requests & Reporting as AVOD/SVOD Business Grows
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY: [+BEHAVIORS] (what you need to have)
• 6-8 years of hands-on experience with digital analytics and research; experience with video or media industry a strong plus
• Experience using the following data tools: Adobe Analytics (Omniture), Tableau and/or any AVOD/SVOD Dashboards (Tubi, Pluto, IMDb, Amazon PVD).
• Working knowledge of media data and research systems related to linear TV, Digital Platforms, AVOD Platforms and WURL (or other emerging platforms)
• Previous experience in ad supported cable landscape; prior work with cable distributors or brand research
• Someone who understands the driving force in helping their company capture, report on, monetize and understand audiences
• Passion for emerging media trends and working in a fast-paced environment
• Exceptional Excel skills, including the ability to mine large data stats for trends; combining and manipulating data from multiple platforms and sources
• Advanced PowerPoint skills, with a talent for visualizing data sets and communicating analytic findings to both creative stakeholders and data-savvy colleagues
• Phenomenal attention to detail, accompanied by a gut ability to detect anomalies and diagnose analytic issues in a fast-paced environment
• Exceptional communication and interpersonal skills, specifically with respect to summarizing key findings amidst an array of potential insights
• Passion for emerging VOD platforms and digital technology
• BA or BS (4 year degree) in Mathematics, Business, Economics, or Statistics a must
• MS or MBA preferred
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.