Director, Int'l Digital & Social Marketing

This is a Full Time Job

Working under the guidance of the VP, International Marketing and in close collaboration with the International Digital team and US Marketing/social teams, this person will direct all facets of digital marketing activities including social media, SEM, digital audience acquisition and email marketing, in support of A E's channel brands (A&E, History, Lifetime, H2, FYI and CI) and key programming franchises in territories outside of the US. Responsibilities of this position include:
• Effectively translate off line marketing strategies and goals to corresponding digital marketing initiatives ensuring that digital marketing activities are fully integrated with broader marketing team initiatives
• Work with local Channel partners to create best in class digital marketing campaigns optimizing audience acquisition and engagement metrics; develop global digital campaign ROIs and vet digital marketing campaign efficiencies across markets by consolidating campaign analytics and performance; monitor local paid search budgets
• Share best practices (audience targets, digital creative and marketing channel performance) across markets; investigate opportunities to share agencies and other digital marketing vendors across territories
• Partner with Digital team to identify and develop show-specific initiatives, including ideating social stunts and converting US campaigns into globally appropriate campaigns and track/report results of campaigns.
• Partner with internal Creative team to develop contemporary and relevant digital ads and promos to serve as digital campaign creative to drive consumer awareness locally Qualification Requirements - Consumer engagement - marketing/promotional experience across multiple platforms
• Digital media/social media experience (min 3-5 years)
• Working knowledge of Digital media planning process
• Excellent teamwork/collaborative abilities
• Ability to problem solve and work with autonomy and authority; multitasking
• Resourcefulness, time-management skills
• Marketing/Promotion experience
• Social media agency experience a plus

Educational Requirements B.A. or equivalent degree

College Grad preferred Other Skills and Knowledge #LI-POST