Director CRM Data Activation, Analytics and Reporting
A+E Networks
New York, NYThis was removed by the employer on 5/1/2020 11:37:00 AM PST
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Full Time Job
RESPONSIBILITIES
Analytics
• Lead Data analytics leveraging various tools to derive value from our First Party Data Environment (e.g., SQL, Python, R)
• Be the Data Liaison across the business user community (Marketing, Sales, Distribution) to identify, develop and implement various data initiatives that drive business value
• Focus on our new Email Platform (Iterable) and develop different data initiatives that can help us meet our goals in executing Emails programs that convert Linear and Digital Tune-in
• New Modeled Data for Targeting
• Design of Experiments / Multivariate
• Data Flow between mail Platform and our First Party Data environment
• Work with Development teams manage implementation of new data requirements
• Results Measurement and KPI's
• Work across our Business Community towards building out requirements and development for various CRM reporting (e.g., Email, Acquisition, KPI)
Activation
• Leverage our First Party Data Environment to derive new uses of our data for business opportunities
• Manage orchestration of First Party Data towards ingestion into our Email and DMP for execution
• Example: Building and loading audience video view churn models, Heavy Linear Viewer scores, Demographic profile appends
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY: [+BEHAVIORS] (what you need to have)
The successful candidate will possess the following Skills and Experience:
• 5-10 years of experience working in a Data Analytics and Reporting capacity preforming analytics (both digital and traditional) in various data environments (DMP / Big Data / Traditional Relational)
• Experience in data activation initiatives across and Email and Digital Platforms
• Intellectual curiosity for identifying data opportunities and driving activation initiatives from development through implementation
• 5+ years of experience working in SQL (Python, R a plus)
• Experience in Bi Reporting tools/ visualization software (e.g., Tableau, Spotfire)
• Experience in Statistical Analytics and Modeling is a plus
• Familiarity with syndicated research for television (Nielsen) is a plus
• Working knowledge of marketing technology is a plus
• Bachelor's degree in Applied Math, Marketing Sciences, Decision Science or other Data Focused Majors
• Master's degree a plus
THAT SOMETHING EXTRA:
If you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.