Coordinator, Consumer Marketing & Media
A+E Networks
New York, NYThis was removed by the employer on 4/4/2019 12:38:00 PM PST
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Full Time Job
THE ROLE: Coordinator, Consumer Marketing & Media – LIFETIME & LMN (Temporary)
The Consumer Marketing & Media Coordinator is responsible for supporting the CM&M team in the development, execution and analysis of all marketing campaigns. This person will report into the Director, Consumer Marketing, but support all team functions
MORE ABOUT WHAT YOU'LL DO:
Coordinator, Consumer Marketing & Media (Temporary):
• Work with members of the Consumer Marketing & Media team to provide support in the development and execution of all marketing elements including Consumer Marketing, Owned Media, Paid Media and Paid Social
• Provide administrative support to the Consumer Marketing & Media team, including scheduling meetings, maintaining tracking documents, distribution of internal communication materials and other tasks as needed
CAMPAIGN PLANNING
• Manage master brief status doc and aid in the drafting and distribution of briefs
• Maintain and distribute show tracking documents & share appropriate ''deep dive'' documents
• Assist in weekly On-Air plans, revisions, and updates
• Manage monthly VOD plans/charts & work with Digital Ad Ops
PAID MEDIA / CAMPAIGN EXECUTION
• Manage job requests for campaign assets (Airtable/Mission Control)
• Assist Director of Consumer Marketing in monitoring deadlines and asset deliveries across multiple agencies
• Work with creative and social teams as needed for custom creative/deliverables
• Manage Spectrum buy, requests & deliverables
• Assist in the development of copy (i.e. audio, custom components, newsletters, e-blasts)
• Manage YouTube requests and link tracking
• Request and oversee Paid Social assets/delivery
• Provide additional ''quality control'' filter of assets before delivery
CAMPAIGN LAUNCH
• Gather info and assist in the development of campaign launch docs (including plan recaps, talent decks, etc.)
• Aid in the development and distribution of campaign highlight decks (POP deck, screenshots, producers/talent decks etc.)
• Assist with On-Air campaign reporting
AS NEEDED
• Assist with meeting set up, print outs, document creation, etc.
• Craft and distribute digest of key trends in the media and entertainment landscape