Brand Strategy Manager

This is a Full Time Job

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Job Description
THE ROLE:

The Manager, Brand Strategy is responsible for developing and managing innovative marketing strategies to grow the reach of our brands, genres and tentpoles, and engage with our fandoms in meaningful ways. Reporting to the Director, Brand Strategy, this role plays a pivotal part in shaping our most important consumer moments from brief through launch. This person will help define how our brands show up in culture, champion bold, insight-driven ideas, and create innovative ways to connect with and grow our passionate fandoms. We're looking for a proactive, curious thinker who isn't afraid to push boundaries and bring fresh energy to the work.

MORE ABOUT WHAT YOU'LL DO:

Brand, Genre & Tentpole Strategy:
• Translate brand strategy into audience, platform, and fandom engagement strategies for priority initiatives and tentpole campaigns
• Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• Identify and recommend bold, insight-driven opportunities to engage and grow fandoms across priority genres and brands
• In partnership with research, develop and evolve brand and genre audience personas, and socialize with cross-functional teams for alignment

Genre Positioning & Governance:
• Document and communicate brand and genre priorities across teams to ensure alignment; keep internal self-service planning tools up to date as priorities evolve
• Develop and socialize strategic briefs that inform integrated marketing campaigns, content initiatives, partnerships, and audience engagement efforts
• Partner cross-functionally on the activation of brand and genre strategies to ensure alignment to strategy
• Develop and maintain strategy documents and tools to educate, inspire and influence how our genres come to life across platforms, ensuring every touchpoint is distinctive, cohesive, and culturally resonant

Market Intelligence & Trendspotting:
• Spot white space and emerging opportunities before they hit the mainstream, translating trends into actionable ideas for our brands
• Monitor and report on competitive landscape for our brands and genres, making recommendations for how to keep ourselves differentiated in the marketplace
• Build and leverage relationships internally and externally to surface fresh perspectives, unlock opportunities, and keep our brands ahead of the curve

BASIC REQUIREMENTS:
• 3-5 years experience in brand marketing
• Proven record of planning and executing brand activations/campaigns
• Self-starter comfortable with carving new paths
• Strong storytelling and communication skills
• Test & learn mindset and willingness to take risks
• Ability to translate consumer insights into action
• Fluency with AI tools and automation techniques