Manager, International Digital Sales
Sony Music
New York, NYThis was removed by the employer on 9/29/2017 8:49:00 AM PST
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Full Time Job
The Manager, International Digital Marketing will work closely with the Sony Music U.S., International Digital and Marketing teams, as well as the domestic digital teams at the US labels, and international affiliate marketing teams, to develop and carry out the international digital marketing and promotional strategies for a diverse roster of artists.
Responsibilities
• Primary point person for all things international digital for a diverse roster of artists.
• Collaborates with international product managers to develop and execute full online digital marketing and sales plans.
• Lead and coordinate streaming marketing, social media, influencer marketing & CRM campaigns for artists and projects.
• Work with international digital sales teams to maximize retail promotional opportunities and support retail initiatives.
• Assure that all local country-marketing teams and their partners get the assets and attention they need to execute effective promotions.
• Communicate retail and digital promotion plan updates to markets and participate in weekly calls with the affiliates.
• Monitor analytics on streaming platforms, understand patterns and craft tailor made campaigns to maximize music consumption.
• Participate in wider global or local partner acquisition campaigns (with Global Digital Business and Partner Development teams)
• Coordinate content premieres to ensure maximum exposure worldwide. Provide audio/video assets and oversee the implementation.
• Attend and actively participate in meetings, brainstorm sessions and conference calls with local country digital teams.
• Interface with artists, artist managers, third party partners, and vendors.
• Distribute watermarked streams to internal sales teams, international retail partners.
• Manage all aspects of international contesting, including the collection of terms and conditions from participating territories.
• Help execute D2C campaigns.
• Collect and comprehend data. Distribute analytics reports to the marketing teams and to artist management.
• Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
Qualifications
• 5 years experience in music industry. Digital and/or International experience highly preferred.
• Strong written and oral communication skills.
• Thorough understanding of the international music marketplace.
• Thorough understanding of current digital music distribution partners and industry best practices.
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Google , YouTube, Instagram and Pinterest.
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
• Must be experienced and skilled performing in a liaison role between artists/artist management teams, our foreign affiliates and domestic label teams using tact, persuasion, timing and facilitating direct communication when appropriate while retaining trust of all parties.
• A team player that is not afraid to roll up his/her sleeves to help out the team.
• Extremely detail-oriented and organized.
• Data analysis/research skills.
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
• Creative, self-starter with exceptional follow-up skills.
• Bachelor’s degree preferred.