Vice President, Marketing and Digital

This is a Full Time Job

Basic Function:
Under the direction of the Executive Vice President, Video and Digital Distribution, this position is responsible for (1) materially growing the subscriber base of Playboy TV via all distribution channels, including cable, satellite, telco, online, mobile and IPTV; (2) generating awareness of Playboy TV assets via social media, viral marketing, PR and traditional media buying; (3) developing a robust CRM platform and bring best practices in direct marketing and brand marketing to drive ongoing engagement with viewers and maximize the lifetime value of our subscribers; and (4) managing and helping to define Playboy's TV Everywhere and direct-to-consumer product offerings.

Primary Responsibilities:
(1) Develop and execute on a robust marketing strategy (with an emphasis on audience development and engagement, social media, blog outreach and other digital marketing efforts) to drive awareness and brand equity for the network as a whole and in the underlying assets (shows, talent, etc)
(2) Define and develop product strategy and manage the Playboy tv online subscription product, with full p/l responsibility for the direct-to-consumer business and oversight over customer acquisition and retention
(3) Define and develop product strategy and manage the PlayboyTV com consumer marketing site to maximize awareness of PlayboyTV programming and drive subscriber acquisition
(4) Coordinate with internal sales teams and cable/satellite/telco operators to develop TV Everywhere solutions that provide added-value to PBTV Subscribers with the goal of increased satisfaction, retention and lifetime value of TV viewers
(5) Assist internal sales team with cable/satellite/telco affiliate marketing campaigns, including customer service rep incentives and launch support
(6) Collaborate with programming and production teams to integrate real-time social media into live programming series and special events
(7) Manage the following critical tactical initiatives: media buying (SEM, display advertising, radio, cross-channel spots), PR (talent appearances, events), landing page/registration optimization, affiliate/partner marketing and CRM (retention marketing, including e-mail collection, segmentation, marketing and reacquisition) to drive business goals with a disciplined focus on ROI
(8) Oversee the development and management of various acquisition programs; oversee creative collateral process with designers and copywriters; manage creative development, campaign metrics, and conversion optimization
(9) Manage overall marketing budget: planning, forecasting, and spend management
(10) Identify emerging trends, technology and business development opportunities

Supervisory Responsibilities:
The VP will help build and manage a small team which includes manager/director level marketing specialists (Cable/Satellite/Telco, CRM/Media Buying, Online, Social Media) and a product team for the management of online marketing and subscription products and TV Everywhere solutions.

Job Qualifications:
• 10+ years experience in online marketing to consumers and direct response marketing
• Track record of developing and directing successful customer acquisition plans for online destinations and products (subscription, e-commerce, etc) via multiple sales channels
• Strong understanding of social media strategy
• Entertainment/broadcast/media experience strongly preferred
• Strategic thinker and creative marketer with a strong foundation in data/analytics; ability to marry the analytics of direct marketing with the sizzle of brand marketing
• Self-starting, motivated business leader with a fierce work ethic and a focus on results. Must be able to collaborate with and influence peers to overcome obstacles.
• Excellent written and verbal communication skills. Great presence, with ability to present with confidence to the executive level.
• Experience managing and allocating budgets
• Exceptional proficiency with Excel and PowerPoint required.
• Experience in Google Analytics, Omniture or other data analytics tools required.
• Basic familiarity with web technologies
• Ability to handle multiple competing priorities in a fast-paced environment
• Bachelors Degree in Marketing, Business or related field; MBA a plus
• Experience managing online marketing campaigns in a competitive consumer market
• Demonstrated strength in execution and analysis
• Excellent management and team leadership skills
• Strong teamwork and ability to collaborate well with many stakeholders
• Must be comfortable with adult entertainment