Director, Strategic Marketing Analytics
PMK*BNC
New York, NYThis was removed by the employer on 12/4/2017 7:31:00 PM PST
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Full Time Job
PMK• BNC is currently seeking a Director to support the Strategic Insights & Analytics group in our New York, NY location. The ideal candidate will be will be an analytical thinker able to break down complex situations into easy-to-grasp concepts, develop an insightful story and data driven business recommendations. The Director will be responsible for day-to-day client lead, providing analytical support, overseeing workflow and managing team.
The Strategic Insights & Analytics group uses in-depth research and data to challenge clients' perceptions, identify opportunities, deliver insights and provide data driven solutions to a variety of situational barriers that enhance our clients' successes in the marketplace.
Who We Are:
PMK• BNC is a strategic marketing and communications firm that specializes in Entertainment and popular culture. PMK• BNC represents many of the world's most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK• BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Primary Responsibilities:
• Understand client's core business areas, issues and barriers and work to develop creative solutions to address these challenges
• Direct and mentor a team of analysts creating a positive and motivating atmosphere
• Scope budgets, structure work and secure resources to deliver projects
• Design custom solutions for analytically based projects
• Manage delivery of data, information, insights and issues in a clear, transparent and timely manner
• Deliver compelling and actionable insights to drive strategic and tactical performance
• Support the development of a ''toolbox'' of reporting and analytics capabilities
• Manage projects that primarily focus on the impact and/or ROI of media and marketing activities
• Evangelize the power of advanced analytics throughout the agency and client base
• Serve as strategic advisor to internal and external clients in marketing & advanced analytics
• Research state-of-art analysis techniques and measurement tools to continuously build team's competence
• Manage vendors and/or outside partners for data tools and collection
• Serve as a resource and subject matter expert on market research vendors, analytics tools and best practices
• Occasional travel may be required
Required Experience and Skills:
• Bachelor's degree. Advanced degrees preferred
• Minimum 7-10 years of experience in market research, consumer insights or data analysis
• Strong, positive team player with a collaborative work style and leadership experience
• Strong Communication and interpersonal skills
• Excellent written and presentation skills
• Ability to effectively present information and respond to questions
• Ability to communicate complex information clearly and concisely
• Demonstrate strong consultative skills to understand client problem and develop solutions
• Strong analytical skills, problem solving and independent decision making
• Skilled at creatively visualizing information and data
• Ability to effectively manage workload and deadlines and help manage pipelines for the team
• Exceptional project management skills and attention to detail
• Comprehensive understanding of metrics – media, marketing, business and statistics
• Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access)
• Experience using analytics and visualization tools (e.g. SPSS, Excel Macros, Piktochart, Visual.ly etc.) preferred
• Experience managing vendors and/or outside partners
• Develop and manage strong client relationships, both internal and external
• Familiarity with Experiential Marketing and Retail situations
• A general understanding of Brand Communications and Strategy as well as a keen understanding of how it connects to Popular Culture are advantageous.
PMK• BNC is an equal opportunity employer M/F/V/D