Intern - B2C Marketing Golfnow
NBCUniversal
Orlando, FLThis was removed by the employer on 1/23/2018 11:42:00 PM PST
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Full Time Unpaid Internship
Responsibilities Assist B2C marketing team achieve 2017 goals to drive new, returning and reactivated bookers by 12% in 2017 by assisting with all national promotions (sweepstakes) and initiatives (gift cards, Go. Play. Programs, etc.) as well as local and national marketing efforts.
We seek a highly-motivated and driven individual to be responsible for assisting the marketing team with all national sweepstakes and promotions efforts aimed at attracting first-time bookers, reactivating lapsed bookers and engaging current bookers. This person will also be responsible for weekly data collection and tracking of current marketing efforts.
• Assist the Brand Manager's data collection and tracking of current marketing efforts, working with multiple internal teams
• Closely measure and report on national and local promotional efforts paying close attention to KPIs
• Support the analytical needs of marketing through data mining, analysis and presentation of results / insights
• Assist the marketing team in the development and execution of any and all sweepstakes and promotions, both national and localized
• Assist the marketing team in the development and execution of local marketing heavy up and develop weekly tracking reporting
• Manage the logistics of the monthly S&D campaigns
• Assist in Retention and SOW campaigns launch and reporting
• Work with Golfer Care team on an outbound retention campaigns & Feedback collection through Golfer Care
• Assist the Marketing Creative team with various projects, including photography library development
• Assist in marketing efforts to support GolfNow's internal online retail store, Go Shop
• Spearhead and plan internal events for GolfNow's employee-led Culture Club
• Responsible for working with the appropriate parties to brief, develop and deliver all necessary creative assets for programs, ensuring appropriate brand integration
• Continually gather data about consumers, competitors, and market conditions
• Support marketing team with ad-hoc business analysis Qualifications/Requirements
• Demonstrate passion and strong knowledge of the golf and/or travel industry
Intermediate skills in analytics platforms (Google
• Analytics, Omniture, Salesforce.com, Microstrategy, etc.)
• Currently working toward a degree in marketing/advertising or similar field
• Dependable organizational and project management skills
• Strong analytical mind, able to draw connections and make hypotheses based on available data
• Strong written and verbal communication skills
• Results oriented, paying close attention to detail
• Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
• Strong Microsoft Office skills in PowerPoint and/or
• Keynote and Word with ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
• Work well in fast paced, team oriented environment
• Punctual, regular and consistent attendance
Interested candidate must submit a resume/CV through the link below to be considered
• Must be willing to work in Orlando, FL
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics.