Digital Brand Director, The Pet Collective
Jukin MediaLos Angeles, CA
Full Time Job
Jukin believes the future of storytelling is user generated. The company discovers, acquires, licenses, and produces the most compelling stories and experiences from UGC across the world. With offices globally in Los Angeles, New York, London, and Sydney, Jukin is the trusted global leader in user generated entertainment.
Jukin owns and operates digital channels such as FailArmy, People Are Awesome, and The Pet Collective, and produces digital and linear programming for syndicated outlets all over the world.
The Brand Director/General Manager is responsible for the creation, strategic planning, and execution of the The Pet Collective & JukinVideo vertical. This position owns all aspects of the brand, working within the Programming and Production team as well as cross-departmental teams to drive growth and success. This leader will create the brand voice and develop a big picture vision for its expansion into new revenue streams and ventures -- including OTT syndication, linear, merchandise, events, and premium digital experiences.
DEPARTMENT: Publishing and Programming
REPORTS TO: SVP, Programming
TEAM: The Brand Manager/General Manager manages a 4 - 6 person programming team alongside cross-functional production, development, and publishing resources. The Director represents the brand when collaborating with Analytics, Product, Engineering, Marketing, Sales, Licensing, and any external partners, vendors, or clients.
-Develop and execute long-term business plan for brand
-Create and lead programming strategy including content slate, creative and talent development, audience growth, posting cadence, and brand voice
-Hire, train, and manage support staff
-Supervise Audience Development and Production Leads to ensure ongoing programming strategy aligns with business goals
-Develop, negotiate, and manage cross-collab partnerships with external creators, brands, and influencers
-Track and optimize all monetization efforts
-Collaborate with Sales to create and execute sponsorship opportunities without compromising brand voice and integrity
-Manage new platform distribution deals and curate content
-Work with Business Development to research and implement new revenue streams
-Coordinate with Rights Management to protect trademark and copyright
-Create offline presence for the brand at events, conferences and conventions
-8+ years in digital video programming, business development, content creation, distribution, and management
-Strong track record of building and managing digital video brands
-Experience in building and scaling teams from the ground up
-Solid network from which to develop partnerships and recruit talent
-Ability to work efficiently in a fast-paced start-up environment
-YouTube Certification in Audience Growth is a plus
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