Senior Analyst, Social Analytics
A+E Networks
New York, NYThis was removed by the employer on 9/1/2017 12:37:00 PM PST
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Full Time Job
A E Networks, a global entertainment media company with six original brands (A&E®, HISTORY®, Lifetime®, LMN®, FYITM and VICELANDSM), is looking for an Senior Analyst, Social Analytics to provide insight into A E Networks' social media presence (126 million fans and followers) and audience profile, as well as social industry trends.
The Sr. Analyst, Social Analytics will play a vital role in the organization, partnering hand-in-hand with A E Networks' social media producers, production managers, and marketers to guide strategy, provide feedback on performance, and enhance the company's presence across social platforms. The role provides a unique opportunity to work across brands and across social networks, including YouTube, Facebook, Instagram, Twitter, Snapchat, Pinterest, and others.
The Sr. Analyst should have knowledge of the social data ecosystem, including native reporting platforms, 3rd party tools and aggregators, and social listening platforms. This role will work to better utilize and organize A E Networks' social digital data, provide insights and analyses, and create best practices for data alignment & optimization across social content as well as social media plans. The role will also monitor industry trends, and bring innovative perspectives to support the division's thought-leadership initiatives.
Responsibilities:
• Produce data-driven insights to inform A E Networks' programming strategy and decision-making to maximize social content reach and its performance
• Manage weekly and monthly social media reports to better understand social platforms and corresponding audience behaviors
• Maintain goals and benchmarks for social content performance and campaigns
• Support the completion of ad-hoc requests related to social media
• Assist in managing vendor relationships by ensuring all profiles, keywords, and roll-ups are up-to-date in all tools
• Provide support in building out A E's social analytics and reporting capabilities
Qualification Requirements
• Minimum 2 years work experience in social media
• Must be passionate about a quickly-evolving digital and social media environment
• Strong knowledge of social media platforms, including the nuances of video and creative performances
• Must be comfortable working with large amounts of data in a data-intensive environment
• Experience in creating social media monitoring reports including content performance, sentiment analysis, and volume trends, to deliver social media insights that can help positively change content and engagement strategies
• Experience with social measurement platforms including but not limited to Nielsen Social Guide, Listen First, Sprinklr, Facebook Insights, Twitter Analytics, YouTube Analytics, Tubular
• Analytical mindset with advanced-level skills with MS Excel
• Ability to convey ideas and solutions both verbally and visually
• Self-starter and ability to work independently and as a team player
• Great communication, presentation, and time-management skills
• B.A. in a quantitative discipline such as Mathematics, Statistics or Economics
Educational Requirements TBD Other Skills and Knowledge #LI-POST Company Overview: A E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software as well as SVOD products, including first-to-market Apps such as HISTORY Vault and Lifetime Movie Club. A E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, VICELAND, H2™, A E Studios™, History en Espanol™, Crime Investigation™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A E Networks International®, A E Networks Digital® and A E Networks Consumer Products™. A E Networks channels and branded programming reach more than 335 million households in over 200 territories and 39 languages. A E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans