Director, Paid Media
A+E NetworksNew York, NY
Full Time Job
Work closely with VP, Paid Media to recommend and implement cross platform media strategies and campaigns for the A&E & Lifetime brands. The Director, Paid Media will be responsible for working closely with external media agencies to develop and execute all paid media (offline & online) campaign elements.
Assist VP, Paid Media in recommending how to prioritize shows & campaigns across the brand, and how best to support each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. Pull together support documents to outline thinking clearly to key internal stakeholders
Work closely with outside media agencies as well as internal brand and creative teams to develop and execute paid media plans. This includes briefing agencies, evaluating plans for strategic and tactical alignment, providing clear and constructive feedback, and managing creative timelines. This also includes working closely with internal teams to maximize use of existing assets, identify additional needs and traffic creative for campaign execution.
Work as in-house media strategy expert for all channels including emerging and digital media. Stay up to date on media landscape and constantly seek out innovative partners/platforms to identify new opportunities. Ensure that we execute in these spaces based on audience, show content, talent, etc.
Develop internal communication materials, including excel charts, one-sheets and powerpoint presentations, to effectively and succinctly communicate details of media support & performance to key stakeholders (senior leadership, producers, talent, etc.).
Oversee development and maintenance of organizational documents including campaign planning timelines, campaign traffic/spot planners, internal status documents, etc.
Analyze and evaluate campaign performance on an ongoing basis. Work with agencies and internal research teams to monitor performance in real time and recommend/implement optimizations to maximize efficiencies and effectiveness. Collaborate on post campaign analyses to identify and disseminate key learnings and recommended application of said learnings on future campaigns.
Manage media budget ensuring that all spend across the brand is properly accounted for & properly explained to finance team
Qualification Requirements 7 years in media agency experience
Strong understanding of media marketplace and solid knowledge base around innovative targeting and data opportunities
Hands on experience in offline and online Media
Fluent in excel and power point
Strong interpersonal and relationship building skills a must. Should possess ability to breakdown complex ideas and clearly communicate with key stakeholders across multiple departments. Responsible for managing one direct report, but must be able to manage both up and down.
Educational Requirements BA or BS Degree Other Skills and Knowledge TBD
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.