Director, Digital Retail Marketing

This is a Full Time Job

The Director - Digital Retail Marketing for Twentieth Century Fox Home Entertainment will collaborate with the Digital, Brand Marketing, Sales, Creative Services and Senior Leadership teams. The objective is to develop and execute retail specific strategies for Home Entertainment properties.

Specific Responsibilities include:

Develop digital marketing retail plans working with New Release, TV, Catalog, Acquisitions and direct-to-video segments
Work within Fox account team structure to identify and maximize revenue opportunities with digital account base
Contribute to strategic account plans, focusing on marketing / sales initiatives vs. the competition by account
Identify tools / platforms to maximize the HE strategic initiatives in the digital retail space
Coordinate with the digital team to leverage online advertising, search optimization and social media to benefit our retail strategies
Create and present key promotional opportunities to Key Accounts; including the Senior Management team at Fox and Retail
Identify cross promotional synergies with theatrical and consumer products as applicable to each retail account

Qualifications/Requirements:
• Bachelor's degree
• 3+ years experience working with the Digital Retail and Consumer Products channel of business