Social Media Account Manager

This is a Full Time Job

DESCRIPTION:

The Role and What You'll Do:

160over90 is seeking an Account Manager to join the Creator and Social team. The Account Executive will play an integral role helping lead influence and social strategy efforts while executing approved programs for clients such as AB-InBev, Main Event, DICK'S Sporting Goods, Visa, and many more.

The Creator and Social team is at the forefront of internet culture and pioneering the influence marketing space with many Fortune 50 clients. Our diverse team believes in developing authentic relationships between brands and creators with influential voices, across all platforms. We take a data-driven, strategic approach combined with creativity and long-term experience in the space. Our approach leads to what our clients consider to be some of the most effective influence and social marketing in the industry.

Campaign Management
• Manage and execute social campaigns from start to finish across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, and TikTok)
• For select clients (e.g., Marriott), support social strategy group to create KPIs based on the client brief as well as collaborate on (in some cases lead e.g., Coca-Cola Racing) recaps by evaluating data and measuring success
• Work closely with the creative team, as needed, to develop unique and innovative concepts or creative assets to support client campaigns and/or initiatives
• Travel to and attend activations to capture, edit, and post content for client brand channels
• Manage video and still content capture personnel to assure quality of assets
• Manage video editing process across custom produced and preexisting content
• Monitor, analyze, and report on social media performance using analytics tools

Daily Account Management
• Deliver forward-thinking, thought leadership on social media by successfully advancing and implementing emerging trends, industry standards, discipline-specific tools, and 'best-in-class' processes
• Responsible for daily account management contingent on account structure, which includes:
• Develop and manage large budgets, including showing proficiency in using CRM, Workj, and other necessary tools to manage account financials and resources
• Partner with finance on payments and tracking all invoices and accounts payable
• Collaborate with legal on all contracts and SOWs
• Execution of Agency administration responsibilities, time tracking, expense reports, etc.
• Manage third parties including external agencies and vendors

Client & Internal Relations
• Serve as a primary point of contact for clients as needed and contingent on account structure
• Build and maintain strong, long-term client relationships
• Identify new opportunities for client engagement and growth
• Address and resolve client concerns and issues promptly
• Contribute to internal communications and Creator, Digital, Social Center of Expertise initiatives as needed, requiring strong writing skills and collaboration with teammates
• Manage direct report contingent on account structure
• Remain attuned to the latest competitive activities, emerging technologies, noteworthy trends, and social media innovations to inform creative solutions and new client opportunities
• Collaborate with the paid media team as needed to provide recommendations on how to optimize performance as well as boost content
• Provide recap reports to clients highlighting key metrics and areas for improvement

You Have These:
• Bachelor's degree. Marketing, advertising, or communications preferred. Master's degree not required.
• 5+ years agency or in-house experience in a social media role
• Demonstrated ability to consult and review creative and social marketing strategies to meet brand objectives
• Deep and intricate knowledge of the social media marketing space including social trends, culture, emerging platforms, tools, best and worst practices, and the ability to communicate that information to clients and to internal stakeholders
• Expertise in social media analytics and reporting tools