Senior Research Analyst
nuvoTV
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This is a Full Time Job
nuvoTV is the first and only English-language cable network for American Latinos 18-34. Across all platforms—TV, online, VOD and mobile—nuvoTV connects with bicultural Latino adults, offering content and community that speaks to this audience.
Bold. Culturally relevant. Dynamic. From lifestyle and comedy programming to music and movies, 70% of nuvoTV's programming slate consists of originals, all shot in high-definition. And with fresh, new shows joining the line-up this season, nuvoTV continues to reflect and celebrate American Latino viewers.
nuvoTV is looking for a qualified individual to support the Research team, with a focus on multi-platform tracking as well as Nielsen rating analysis and internal/external client support.
Additional duties include, but not limited to:
• Assist Research team in collecting and evaluating audience and market research data
• Analyze and interpret data on viewership, marketplace and competitive landscape in a top line fashion to give insights and support sales efforts
• Track monthly trend reports using Nielsen, Google Analytics, Rentrak set top box data
• Present and disseminate relevant industry resources and new findings to internal departments, including maintaining the department’s intranet page
• Create and edit customized presentations and slides for executive, affiliate and ad sales teams
• Maintain relationships with current and prospective contacts/vendors
• Work on projects independently while receiving input from supervisors or clients
• Create and update training materials for research tools and train colleagues on procedures
• Perform other related duties as assigned
QUALIFICATIONS:
• 3-4 years of prior experience in television media research (Nielsen TV Ratings a MUST) required
• Knowledge of the Latino marketplace is strongly preferred
• Understanding of research systems such as Nielsen, Rentrak TV Essentials, National and Local Simmons, Claritas, Mediabiz, and Census Bureau (Fact Finder ACS)
• Proficient in Microsoft Office (Excel and PowerPoint)
• Strong analytic skills, with a focus on strategic insights
• Ability to work in a fast-paced, high-pressure environment without sacrificing accuracy and attention to detail
• Excellent communication skills both oral and written a must;
• Outstanding organizational skills and ability to multi-task
• Must be a team player
• Bachelor’s degree or equivalent years of experience
nuvoTV is an Equal Opportunity Employer