Digital Senior Account Executive

This is a Full Time Job

PMK * BNC Los Angeles is seeking a Senior Account Executive for our Brand Communications and Marketing division, to work within the media relations and digital media groups. Candidate must have experience in social media marketing and public relations, as well as knowledge of traditional public relations.

Role and Responsibilities:
• Help client teams develop creative, results-driven marketing and public relations programs that fit into the client’s objectives.
• Concept and implement social media tactics that support overall marketing initiatives or stand alone to drive online conversation and earn media coverage
• Research social media trends and new platforms and understand how to leverage them to achieve overall marketing objectives and goals.
• Support traditional public relations campaigns by writing and pitching stories to news media, blogs, and influencers.
• Build and maintain relations with reporters, bloggers and social media influencers.
• Day to day social media management and content creation for clients
• Build and maintain master lists of influential social media users, new platforms, and popular content.

Requirements:
• 5+ years agency or marketing experience, preferably in a corporate setting.
• Demonstrated knowledge of and understanding of social media (beyond just Facebook and Twitter), and how it can be used to the benefit of brands.
• Experience in developing media strategies, identifying story angles, writing releases and securing top tier coverage for clients
• Ability to manage a project, meet deadlines, and handle multiple tasks at the same time
• Experience managing expectations and working styles of clients and vendors
• Interest in evolving traditional media landscape, social media, and emerging marketing techniques and platforms.
• Excellent written, verbal and interpersonal communication skills.
• Exposure to social media reporting and analysis tools.
• Experience with blogging, online publishing, Adobe photoshop, video editing, or basic programming.