Product Marketing Manager, Interactive Games
WWE
Stamford, CTThis was removed by the employer on 3/18/2019 8:21:00 AM PST
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Full Time Job
Product Marketing Manager, Interactive Games
Key Responsibilities:
• Analyze, monitor and report on major initiatives against key success metrics and present plans for revising and optimizing performance
• Collaborate with publishing partners to craft best-in-class creative that resonates with targeted consumers through bespoke strategies for key channels/platforms
• Liaise with internal teams and external partners to execute ''soft marketing'' across multiple platforms
• Draft pitch decks on a regular cadence to develop cross-category retail opportunities and featured placement both at physical retail and digital/mobile app stores
• Ideate concepts to develop content-as-marketing approach
• Coordinate and facilitate reviews for marketing assets
• Create and maintain promotional calendar to ensure effective communication/transparency and apprise team of issues that may adversely affect calendar
• Compile and analyze weekly KPI reports, identify anomalies and provide recommended actions
• Collaborate with regional offices to ensure key beats and activations are communicated and fully aligned globally
• Leverage business intelligence systems to drive growth and evaluate strategic opportunities
• Ensure project documents are complete and communicated appropriately through the organization
• Willingness to provide support in various capacities throughout all phases of product lifecycle
• Organizational support and travel to live events and promotional appearances
• Stay up to date on WWE programs, story-lines, products, and businesses
• Qualifications:
• BA or BS degree
• Must have minimum of 3 years of experience including: project management and sales/marketing
• Knowledge of game/app development lifecycle
• Understanding of the free-to-play business model and mobile games market
• Demonstrated ability to support multiple projects
• Organization, attention to detail, quality, and follow-up skills a must.
• Excellent communication skills, both written and oral.
• Strong interpersonal and collaboration skills to build relationships and teams.
• Computer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a must.
• Fact-based and data-driven decision maker
• Avid gamer
• Proven ability to influence, build relationships, and make recommendations
• Eager to learn with the desire to progress and stay up-to-date on industry news, best practices, and current affairs
• Willing and able to travel up to 15% of the time
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