Marketing Research Analyst Insights & Analytics
WWE
Stamford, CTThis was removed by the employer on 10/7/2021 9:21:00 AM PST
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Full Time Job
The Marketing Research Analyst supports analyses and reporting needs across multiple WWE departments and understands the views of WWE fans and prospects.
Key Responsibilities:
• Support primary, secondary and syndicated marketing research needs to address business questions. This will involve designing and programming surveys, seeking ways to obtain more value from existing studies and databases, and finding opportunities for additional analyses that can provide deeper insight into WWE fans and prospects
• Use web-based software to design and execute ad hoc surveys
• Ability to multi-task, manage project list, and deliver visually compelling presentations
• Work closely with the rest of the Insights & Analytics Group to help in providing holistic answers and approaches
• Use data to tell a story and create impactful recommendations
• Perform correlation, regression, factor, cluster analysis or other statistical analysis as needed
• Cultivate a strong working relationship with external marketing research partners/suppliers
• Stay up to date on WWE and competitive programs, products, Talent, and business developments
• Other assignments/projects as directed
Qualifications:
• Bachelor's degree
• 1+ years marketing research/consumer insights experience (supplier or client side); ideally in media/entertainment or sports
• Proficient in Excel & PowerPoint
• Previous experience programming and using survey platforms (Qualtrics, Alida, Verint, etc.)
• Previous experience using syndicated data platforms (YouGov, MRI Simmons, Nielsen Scarborough, etc.) a plus
• Excellent organizational, verbal & written communications skills
• Excellent analytical skills to choose appropriate statistical methods, data organization and materials to draw appropriate conclusions to make recommendations for solutions
• Able to prioritize well and multitask in a dynamic, fast-paced environment while at the same time, paying close attention to detail
• Knowledge of Tableau a plus
• Able to work both collaboratively and independently as needed
• Enthusiastic learner with strong intellectual curiosity
As an employee, we provide outstanding benefits, including medical, dental, vision, and 401k.
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