Digital Ad Ops Manager
WWE
Stamford, CTThis was removed by the employer on 2/28/2023 12:20:00 PM PST
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Full Time Job
The Digital Ad Ops Manager will lead Global Sales and Partnerships in digital inventory strategy and operations. This role will assist with technology improvements, cross-functional support for campaign management, digital media planning capabilities, and sales, while growing digital yield and inventory efficiency. This professional will be responsible for partnering WWE with the best tools in the digital world while working in an encouraging environment that prizes teamwork innovation, and initiative-takers in all roles.
Description:
• Be the authority in Google Ad Manager and its relationship across other GSP used tools
• Collaborate on digital ad opportunities and troubleshoot problems with the WWE product team
• Evaluate and improve programmatic methods of GSP Sales, to ensure team is using appropriate technology and approach
• Handle ad trafficking, deliveries, impressions, and reporting needs via systems and explore areas for data consolidation and efficiencies (ex: GAM, Sprinklr)
• Manage digital vendor relationships
• Lead YouTube, and sell-thru/yield optimization on 3rd party platforms
• Provide pricing and CPM analysis for 3rd party digital inventory
Skills:
• Strong skills and experience with Google Ad Manager and similar third-party systems
• 3+ years' experience in digital inventory, ad operations, ad trafficking, delivery, and ad implementation
• Understanding of the ad ops/digital media industry and best vendors/tools
• Skilled in Digital web advertising
• Authority in 3rd party platform ad trafficking (DoubleVerify, MOAT, IAS, DCM, Innovid, etc.)
• Strong Microsoft Excel Skills
• CPM and pricing analysis
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