Social Media Coordinator
Westbrook Studios
Calabasas, CAThis was removed by the employer on 2/25/2019 7:29:00 AM PST
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Full Time Job
The Social Media Coordinator will work with a digital strategist responsible for the management and content creation for a Westbrook client's socials. They will be responsible for the management and execution of social media content for this client across all digital channels.
This position will be heavily involved in all facets of social media management, community management, content production, and other marketing initiatives. This position requires a highly motivated individual with a passion for environmental issues, as well as pop culture. Responsibilities include assisting with the development and creation of a monthly editorial calendar and identifying opportunities for audience growth and engagement. The ideal candidate for this position is social media-obsessed with a strong interest in the environment.
Duties:
• Schedule and publish all content on brand's primary platforms - Instagram, Facebook, Twitter
• Upload and distribute long form online content to YouTube & IGTV
• Respond to comments and brand mentions in a timely manner in brand voice
• Field all direct messages from users on all social platforms: reply to customer service, inquiries, comments, and complaints
• Write multiple copy options for social media posts for approval by social strategist/client
• Create 2-3 Instagram Stories slides per day
• Assist with prop styling and creative on photoshoots with photographers, models, graphic designers, and videographers
• Brainstorm effective ways to communicate brand messaging campaigns with social strategist
• Ongoing curation of standout user-generated content from brand audience
• Execute and manage social contests and competitions
• Pinpoint opportunities with influencers for product seeding
• Encourage conversation and generate feedback in social network community
• Actively ''listen'' to the brand audience for trends, concerns, affinities, and opportunities
• Develop creative ideas to pitch to social strategist and client for various opportunities
• Develop and pitch concepts for social media content- both short & long form
• Help with the execution and coverage of events and activations
Experience:
· Hands-on social media management and/or content creation experience in the entertainment industry or brand space
· Working familiarity with Photoshop & Premiere Pro
· Familiarity with project management tools such as Asana, Trello, and Microsoft Teams a plus
· Experience working with high profile talent and/or high stakes environments
· Must be proficient at Microsoft Excel and Keynote (no seriously, we use both on the reg).
· Must have strong writing skills and be able to provide samples of previous work.
· Must be a quick learner, able to take the reins on a project with limited guidance.
· Must be an idea factory, always coming up with new ways to keep content fresh.
· Strong knowledge of pop culture, current events, and digital industry trends.
· Ability to work independently and oversee projects from beginning to end, sometimes without outside help, in the face of shifting schedules, projects, and availabilities.
· Ability to work quickly and shift gears on a dime
· Healthy addiction to the internet and social web a must.
· Education: BA or BS college degree, preferably in Marketing, Communications, Film, or Social Media