Social Programmer
Warner Bros. Discovery
New York, NYThis was removed by the employer on 8/30/2021 12:19:00 PM PST
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Full Time Job
Social Programmer (House of Highlights)
Location: United States - New York - New York
Bleacher Report, a WarnerMedia company, makes it as easy as possible to be a sports fan by defining the moments that matter. Empowering, personal and community driven, its vision for making sports bigger than the game has led to unmatched engagement on social media, where it consistently ranks as the No. 1 digital and social brand. Bleacher Report also provides an industry-leading fan experience on mobile devices through its unparalleled app experience. This year Bleacher Report was ranked as one of the 'World's Most Innovative Companies' by Fast Company.Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.
The Job
House of Highlights is a key part of the Bleacher Report/Turner Sports portfolio, representing one of the most influential media brands for the Gen-Z audience. With over 32 Million followers,
HoH is the heartbeat of the Gen Z sports fan, who gravitate to the brand because of its authentic voice which remains celebratory, relatable and inclusive. Everything HoH does -- from the original
content we create, to our collaborations with influencers and brands, to the viral clips we curate from across the world -- aligns with these 3 core brand pillars, and it has created a connection
with fans that feels more like a close friend than an inaccessible brand or publisher.
House of Highlights' Social Programming Team is responsible for curating, sourcing, evaluating, captioning, and posting all content that appears on House of Highlights' social handles. They are the ultimate decision-makers about what gets posted and when, and what type of content performs well. They are the experts on House of Highlights' voice and audience. This group
assists in ideation for original content, and plays a part in the sales process by helping vet creative ideas and execute sold campaigns. They provide guidance on content/programming
plans around tentpole events, constantly sourcing viral UGC, and are responsible for social community management and engagement (DMs, comments section, etc.)
House of Highlights is seeking a TikTok specialist who will work to create and curate content from multiple sources to post on our social accounts, with a primary focus on TikTok. The Social
Programmer will primarily be responsible for surfacing, curating, creating, packaging, and distributing various types of social content, including captions.
An ideal candidate would be described as someone that is a fast learner, hustles like crazy, has ideas and isn't afraid to share them or push the HoH voice in new exciting directions.
Experience operating a successful TikTok account and a fluent understanding of the creator space is
critical.
The Daily
• Lead the daily programming and brand/voice development of the HoH TikTok handle, creating and
• curating content that aligns with the House of Highlight brand pillars and engages with the Gen Z
• audience
• Be a master of finding UGC, new creators and new content first.
• Think creatively about opportunities to create more of what we curate
• Engage from HoH handle across TikTok to develop community and engagement
• Work closely with other programmers to check copy and properly distribute content across other
• HoH/BR platforms
• Review the performance of distribution plans and provide meaningful feedback, both qualitative
• and quantitative
The Essentials
• Deep expertise and understanding of TikTok-native content, trends and creators
• A strong understanding of House of Highlights' voice and brand
• Real passion for sports/basketball and youth culture
• Experience with social content discovery and an interest in emerging social platforms
• Willing to work night and weekend hours
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.