Sr. Manager, Lifecycle Planning & Management - Avod - HBO Max
Warner Bros. Discovery
Culver City, CAThis was removed by the employer on 6/22/2021 6:00:00 AM PST
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Full Time Job
Location: United States - California - Culver City
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
HBO Max is the future of entertainment and storytelling.?WarnerMedia's streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features?fan favorites from the WarnerMedia library including?Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.?HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more?than?50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries. Find out more information?at HBOMax.com.
The Job
The Sr. Manager of AVOD Lifecycle Planning & Management reports directly into the Director of Lifecycle Planning & Management Content Merchandising and drives HBO Max's AVOD lifecycle digital marketing efforts for WarnerMedia streaming service, HBO Max.
This role is highly collaborative and will work across many cross-functional teams to identify opportunities to boost engagement and retention tied to AVOD specific lifecycle programs. Teams they will be responsible for interacting with and developing workflows between are: Business Insights, Campaign Planning & Management, Content Merchandising, SVOD Lifecycle Planning & Management, Growth & Revenue/Retention, CRM Operations. The ideal candidate will be a team player with a background in AVOD and Lifecycle marketing and a demonstrated passion for continuous improvement.
The Daily
• Establish a deep understanding of HBO Max's AVOD users to inform audience-first data-driven segmentation and lifecycle strategies that drive KPIs including subscriber growth, engagement and retention and ultimately customer lifetime value.
• Develop and refine AVOD lifecycle marketing communication programs based on performance insights
• Communicate out holistic program performance results with refined strategic next steps to broader cross-functional teams and with leadership.
• Conceptualize and create lifecycle focused workflows and cross-functional alignment with HBO Max SVOD initiatives and teams to support Max AVOD marcomm programs.
• Continuously research new opportunities to help increase subscriber engagement and retention within AVOD lifecycle communication channels based on the competitive landscape.
The Essentials
• Bachelor's degree and/or relevant experience; MBA a plus
• 6 years experience developing and driving the strategy of complex digitally focused engagement/retention campaigns ideally for a SVOD product
• Possess a thorough understanding of the full consumer lifecycle funnel within the current competitive AVOD/SVOD landscape.
• Strong understanding of customer segmentation and how to address different needs of each consumer base.
• Ability to analyze, interpret data and use insights to inform programs and initiatives.
• Ability to communicate cross-functionally; good verbal and written communication skills.
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
• Proficient/Working knowledge in:
• Microsoft Skills (Word, Excel, PowerPoint)
• Google Drive (Doc, Sheet, Slides)
• Social Platforms (FB, IG, TW, Snap, TikTok)
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The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.