Analyst, Brand Research - TNT, TBS, Trutv
Warner Bros. Discovery
Atlanta, GAThis was removed by the employer on 8/19/2021 5:05:00 PM PST
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Full Time Job
Location: United States - Georgia - Atlanta
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
The Job
WarnerMedia seeks a Research and Consumer Insights Analyst for the Brand Research department.
The Daily
• The Research Analyst will work closely with network teams on TBS, TNT and truTV.
• Responsibilities for this position include pulling and analyzing viewing and consumer data from multiple sources to create actionable insights.
• Provide research support for network programming and marketing initiatives as well as develop ad-hoc analyses on key topics through secondary and primary research projects.
• Deliver insightful learning to shape marketing campaigns and target audiences.
• Analyze network and series performance using Nielsen metrics as well as total digital audience consumption.
• Creating and overseeing network and series dashboards to communicate performance company-wide.
• Opportunity to work on custom testing of series programming, positioning statements, promos, and titles. Will be part of a team of strategic research & insights professionals who partner closely with the network on marketing, marketing strategy, program acquisitions and scheduling, pilot testing, audience insights, industry trends and more.
The Essentials
• 1-4 years of work experience or a relevant internship.
• Bachelor's degree in related field.
• Proficient in Microsoft Office Suite: Excel, Word, PowerPoint, and Outlook.
• Highly organized and able to handle multiple projects at once.
• Unparalleled ability to get things done.
• Must have strong math skills and be comfortable modeling in excel.
• Ability to synthesize complex topics & analytics with ease.
• Ability to translate findings / recommendations out in a simple, visual manner.
• Experience with data visualization modeling (Looker, Tableau, PowerBI) a plus.
• Passion for understanding how and why people decide to consume various types of content.
• Deep intellectual curiosity and general familiarity with how marketers are evolving their strategies.
• General understanding of television / video ecosystems that people are choosing amongst to access content.
• You will be expected to use and gain knowledge of software applications (Adobe, comScore, Nielsen, etc.) that extract data from primary and syndicated sources.
• Exposure to quantitative analysis of market research statistics and media math a plus.
• Training or experience in data science a plus.
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.