Senior Vice President of Marketing Intelligence

This is a Full Time Job

Job Title: SVP, Marketing Intelligence

Your role:

The SVP, Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music's global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts.

This role is pivotal in transforming data into actionable insights, enabling the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance.

The role will be responsible for leading WMG's data approach to support both brand and performance marketing across our full funnel of marketing activities.

The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC, and NORAM to ensure that all their local and regional marketing delivery is powered by data. It is expected that the MI leader will build embed teams within each regional marketing group.

Here you'll get to:

Marketing Data Strategy and Transformation

• Build a new Marketing Intelligence specialism across WMG, that serves all global, regional, and local marketing teams with data-driven insights. Team specialisms will include Audience Insights, Marketing Analytics (incl. performance marketing), Artist Growth, and Brand Strategy.
• Deliver a new global and regional staffing model which provides a more standardized approach to MI services. This includes assessment and selection from the existing talent pool and identification of skills and capabilities gaps for external recruitment.
• Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across the WMG group.

Team Leadership:

• Build and lead a team of high-performing specialists based across London, Hong Kong, Miami, New York, and LA that are able to service a broad range of stakeholders.
• Ensure communication, partnership, and transparency across the team, despite time zone and location constraints.
• Foster a collaborative and supportive team environment that supports growth and learning.

Audience Insights

• Define WMG's global approach to the use of Audience Insights, with both a consumer and artist focus. This includes defining foundational methodologies for scalable application, data platform choices (in partnership with xFN stakeholders).