VP, Retail Partnerships
Warner Bros.
Los Angeles, CAThis was removed by the employer on 4/1/2021 10:47:00 PM PST
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Full Time Job
VP, Retail Partnerships - Wm Distribution
The VP Retail Partnerships will serve as the Sales / Account Management leader for monetization, promotion and consumer acquisition for HBO Max (and balance of WM portfolio: Cinemax, tbs, TNT, CNN, Cartoon Network, Adult Swim) within the U.S. Retail marketplace, both for physical and e-commerce storefronts. As the Retail Partnership Leader, this position will be charged with delivering revenue targets, prioritizing and setting direction for the team, establishing and maintaining senior-level relationships with Retailers, collaborating with adjacent internal functions, and executing WarnerMedia's strategic priorities.
ESSENTIAL RESPONSIBILITIES
• Develop and drive retail monetization strategy: Identify and prioritize retailers and revenue streams
• Work in coordination with Business Development to onboard retailers
• Develop and assign revenue targets to individual retailers with corresponding measurement metrics
• Launch, manage and grow retail Gift Card business
• Develop and manage Retailer relationships at senior level, serving as the WM portfolio leader to the client.
• Initiate and lead business review presentations externally with clients and internally with Sr. leadership
• Ensure team performance achieves specific objectives through annual planning and forecasting to ensure goals and stretch targets are met
• Assess prospective business opportunities in partnership with Business Development based upon revenue potential, strategic importance, and technical capital required.
• Pursue promotional partnership opportunities, ideally CE & CPG companies working within current Retailers, which further amplify progress towards revenue goals
• Leverage Retailer marketing assets to promote WM portfolio with intense focus on HBO Max
• Work cohesively with other divisions currently operating with Retail to optimize opportunity: Consumer products, Home Entertainment, Games, Publishing, AT&T, Xandr
• Recruit, train and develop Retail Partnership team
• Develop expertise in OTT SVOD competitive behavior and tactics at Retail, sharing broadly internally
• Share key learnings and best practices with International territories as HBO Max scales worldwide
QUALIFICATIONS
• Proven track record (10 yrs ) of leading national retail accounts and delivering results
• Demonstrated ability to manage core businesses with heavy promotional cadence
• Experienced at operating as Sr. Sales Executive within large Media or CPG companies
• Ability to negotiate complex business terms
• Proven capability to lead and develop Sales teams
• Proven ability to utilize data to plan, measure, track the business as well as to form fact-based selling approach
• Excellent written & oral communication skills
• Ability to manage large set of customers
• Experienced working within matrixed environments whereby success is achieved by utilizing resources outside one's own direct control
• Ability to conceptualize, innovate and develop new business models
• Bachelor's Degree and MBA preferred